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Local cineplex operator MCAT Box Office Sdn Bhd (MBO) sets expansions plans into motion with a multi-million investment for its largest operations to date at HARBOUR PLACE



1) Kenny Chin, General Manager of Harbour Place
2) Muzafar A. Rahman, CEO of Harbour Place
3) Ikmal Nizam Ariffin, CEO of MBO

Press Release:

KUALA LUMPUR, 21 January 2008 – MCAT Box Office Sdn Bhd, a locally established and upcoming cineplex operator, today announces its partnership with HARBOUR PLACE for its largest and most ambitious cineplex operations to date, at the Klang mall which is scheduled to be opened by mid-2008.

According to Ikmal Nizam Ariffin, chief operating officer of MBO, the launch of MBO Cineplexes @ HARBOUR PLACE will mark one of the first of a series of cineplex openings by MBO throughout the country, as part of the company’s aggressive expansion plan for the next 3 years.

“By far, it has been MBO’s strategy to target suburban locations to set up its cineplexes to tap the huge market of 18-35 year olds who want to catch movies without the hassle of going into the city center,” says Nizam. He adds that MBO’s existing cineplexes are experiencing tremendous success with its movie ticket sales.

Nizam shares that MBO Cineplexes @ HARBOUR PLACE will have a total of 10 screening halls, covering up to 40,000 square feet.

“Besides providing top quality and advanced audio visual equipment, MBO has up its sleeves with a new concept for the interiors of this new cineplex - which we believe will be a surprise and hit with our target crowd,” he says.

MBO Cineplexes will be one of the key tenants at HARBOUR PLACE which is positioned to be a lifestyle and entertainment precinct that caters to Klang and surrounding areas such as Shah Alam.

Lifestyle and Entertainment Focus at HARBOUR PLACE

Kenny Chin, General Manager of HARBOUR PLACE, says that the MBO Cineplex will be located on the 7th floor – which is the mall’s dedicated entertainment level.

“The entertainment component is a crucial factor to drive crowds for the center and its retailers, especially so at ‘lifestyle and entertainment’ specialty malls like HARBOUR PLACE – where families can shop, dine and be engaged in a range of exciting activities the whole day in complete leisure.”

“HARBOUR PLACE will have a sophisticated beat and feel to it, as never before available in Klang. HARBOUR PLACE’s sophisticated retail and F&B offerings are totally in tandem with what today’s shoppers want; so we are confident that this MBO-HARBOUR PLACE partnership will be a cohesive and highly successful one,” says Chin.

Nizam says that with MBO opening at HARBOUR PLACE, Klang movie goers will enjoy MBO’s key advantage of competitive ticket rates while enjoying all the same movies, with quality premise and services.

“We believe HARBOUR PLACE’s location at Persiaran Raja Muda Musa, Klang is strategic, and is an excellent ‘catchment’ point which is central to surrounding and upcoming residential areas. No longer do Klang-ites staying at these areas have to drive to Kuala Lumpur, Petaling Jaya, Subang, or even Klang town itself to enjoy a movie.”

“No doubt, with its opening at HARBOUR PLACE, MBO Cineplexes will be exactly where you need it to be,” ends Nizam.

About HARBOUR PLACE

HARBOUR PLACE is a retail and office development by Chestar Properties Sdn Bhd. Located at Persiaran Raja Muda Musa, this mall is designed for the young, and young at heart - inspiring customers to shop, dine and entertain under one classy roof.

Built to burst with people-centric design, HARBOUR PLACE will feature an understated sophistication that marks it as Klang’s first lifestyle entertainment mall that will inspire the local retail scene.

With 450,000 square feet of retail space and a carefully planned tenant mix under one roof, HARBOUR PLACE is scheduled to be opened by mid-2008. For more information, visit www.harbourplace.com.my


About MCAT Box Office Sdn Bhd (MBO)

Established in 2004, MBO currently operates three cineplexes - namely MBO Galaxy Cineplex (Ampang, Selangor) with 10 screens; MBO Cineplex in Kluang, Johor with 5 screens; and MBO Cineplex Melaka (Ayer Keroh Melaka) with 7 screens.

Besides its cineplex operation business, MBO deals with film distribution, importing film from independent studios around the region. It is also a movie rights distributor, providing selected movie international rights from independent Thai, Chinese, Malay and English movie houses to its industry peers. For more information, visit www.mbocinemas.com

For more information:-

Jade Lo
Sirius PR Sdn Bhd (680878-V)
Tel: (03) 7805 2700
jade.lo@siriuspr.com.my

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