iPhone 2.0 (Apple WWDC 2008)

Image via WikipediaCheck out the keynote of Apple WWDC 2008.

Summary:

Apple's business is now three parts (Mac, Music, iPhone)

The next Mac OS X will be called Snowleopard.

The iPhone SDK experienced 250,000 downloads - since march 6 2008.

The iPhone 2.0 platform.

1. Enterprise Support for
   
   • Microsoft Exchange - Push email, Push contacts, Push calendar, Auto-discovery (of the exchange server), Global address lookup, Remote wipe
     
   • Cisco - Secure VPN services
     
   
   
2. SDK - APIs & Tools (XCode, Interface Builder, iPhone Simulator, Instrument)
   
3. New (end users) features
   

From game console to mobile device:

Amazingly, this also helps Micrsoft and Cisco with marketing in terms of Microsoft Exchange Server(former) and routers (latter), and the sales will increase definitely because iPhone enterprise users is part of Microsoft Exchange and vice versa.

Microsoft has shares in Apple remember ? Rivalry or just marketing?

The coolest thing is that iPhone is now able to replace game console by providing similar computing power, performance and experience.

Focusing on touch capability, tilt control can keep up with the game most intricate challenge. As well as the iPhone accelerometer provides the ability to accelerate and decelerate the graphics with pinpoint precision.



Push Notification Service:

Notification - even when users are not running the application. The wrong approach is background processing which is bad for the followings.

• (Drench) Battery life
  
• Performance (suck)
  

Maintain just one persistent IP connection to the phone. Local resources would be triggered via external forces (services). This means that you turn off the phone and leave a button accessible remotely, and whenever something needs to notify you, it will come in and push the button. Doing this, you don't need resources to maintain the button, which is bore by external resources.

New End Users Features ?

1. Contact Search
   
2. iWork document support
   
3. Support MS Word, Excel, Powerpoint
   
4. Bulk Delete
   
5. Save Images
   
6. Calculator
   
7. Parental Controls
   
8. Languages - Two forms of entry for japanese, two forms of chinese (character
9. recognition)

Mobile Me ?

Having exchange (Microsoft) for the rest of rest ? Without having a MS Exchange.

Mobile Me is an (Push Email, Push Contacts, Push Calendar) ecosystem developed by Apple which behaves like MS Exchange, where it serves like a cloud (server) and offers mailbox, directory and other relevant services and it is web 2.0 online application.

It is a perfect companion for anyone with iPhone or iPod Touch, it is a service, 60 free trial and $ US 99 / year, 20 GBytes online storage.

It replaces .Mac services.

Now it is piggybacking to the marketing help on MS Exchange.

iPhone is going to be 1 year old...

In the first year, 6 million iPhones are sold.

The next challenges ?

• 3G Networking It is already here - Faster data download with built-in GPS.
  
• Enterprise Support
• Third Party Application Support
• Sales to More Countries
• More Affordable

Battery Life Achievement:

• Standby : 300 hours
  
• 2G talk time : 10 hours
  
• 3G talk time : 5 hours
  
• Browsing : 5 to 6 hours
  
• Video : 7 hours
  
• Audio : 24 hours