SEEBURGER in ‘Leaders Quadrant’ of Gartner’s B2B Gateway Report

Gartner Award endorses Sdn Bhd’s choice of strategic partnership with German-based global business integration solutions provider SEEBURGER boosted

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Press Release:

KUALA LUMPUR, 24 June 2008 – SEEBURGER Inc. announced today that it has been named to the “Leaders” category in the new Gartner Inc. Magic Quadrant analysis of business-to-business (B2B) gateway providers. SEEBURGER’s Business Integration Server and associated products are used by more than 7,500 companies around the world to automate trading relationships throughout the supply chain across 15 various verticals including aerospace, high-tech, automotive, retail/consumer product goods (CPG), pharmaceutical and logistics.

In Malaysia, SEEBURGER is the strategic partner of Sdn Bhd (Tradenex), subsidiary of Federation of Malaysian Manufacturers (FMM) and leading local e-commerce collaboration solutions provider.

It is via this partnership that Tradenex boosts and scales up its flagship nexCONNECT e-commerce collaboration solution with the ability to integrate with the business-to-business (B2B) supply chains of large multinationals – which is an area that SEEBURGER is world renowned for.

The Gartner report, titled “Magic Quadrant for B2B Gateway Providers,” positions fourteen (14) B2B gateway vendors based on criteria including ability to execute, which includes overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations.

According to Gartner, vendors earning a position in the Leaders quadrant “are likely to have high revenue and commitment to the market, high market share and installed bases, and products that are of interest to large audiences. In addition, leaders have demonstrated domain expertise and presented compelling messages that have penetrated the market.”

The Gartner report also notes:

“Most of the business-to-business (B2B) gateway software solutions rated in this Magic Quadrant have matured to the point where they can support a wide range of B2B projects; nevertheless, areas of substantial product functional differentiation remain, including overall product maturity, scalability, service-oriented architecture (SOA) service enablement, architectural coherence and community management.”

Mr. Soon Koi Voon, chief executive officer of Sdn Bhd says that this Gartner recognition of SEEBURGER’s B2B gateway software is testament to the company having foresight to work with only the best.

“Tradenex’s nexCONNECT currently services SMEs in the manufacturing, retail and logistics industries with some 500 users mostly ranging from small to medium sized businesses. Partnering with SEEBURGER allows Tradenex to provide Malaysian companies with world class supply chain solutions.”

“We are delighted to be associated with SEEBURGER’s B2B solutions that have been recognized as the best of breed in the international league.”

Mr. James Hatcher, managing director for of SEEBURGER Asia Pacific Ltd says, “SEEBURGER has dedicated itself exclusively to B2B integration for more than two decades. That is clearly reflected in the maturity of our platform and our wide market adoption. We believe that our partnership with will continue to flourish as both companies have similar visions for world-class supply chains.”

“SEEBURGER’s Asia Pacific headquarters is located in Hong Kong, and we are rapidly penetrating the Asia Pacific region via strategic partners like Tradenex who have excellent knowledge and experience in the local markets that they serve. Some of the many high profile customers that deploy SEEBURGER’s B2B gateway solutions are Abbot, Airbus, Coca-cola, DHL, Dunlop DaimlerChrysler, Hyundai, Kraft Foods, SEGA America, Sony and Osram, amongst many others,” he ends.


SEEBURGER is a leading provider of global business integration solutions designed to optimize transactions throughout the extended enterprise by automating trading relationships with all partners regardless of their size and technical resources. Launched in 1986 to provide integration solutions to the automotive industry in Germany, the company today is ranked among the top business-to-business gateway providers by top industry analysts, and serves more than 7,000 customers in more than 50 countries and more than 15 industries through its flagship B2B Gateway and related products and services. SEEBURGER has global offices in Europe, Asia Pacific and North America. For more information, visit

About Sdn Bhd is a leading service provider of and leading service provider of electronic supply chain management and collaboration services for the manufacturing and its’ supporting business communities. Tradenex provides a suite of online and (backend) collaboration solutions and services to enable organizations to connect and communicate via collaboration platforms that automate business transactions. TradeNEX provides IT professional services and application management hosting and out sourcing.

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