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Tuesday, August 19, 2008

Adobe Design Achievement Award Winners Announced

Over 70 Malaysian Entries and 20 semi-finalists in first year of participation in global ADAA contest

KUALA LUMPUR, MALAYSIA –August 19, 2008 - Adobe Systems Incorporated (Nasdaq:ADBE) announced the winners of the eighth annual Adobe Design Achievement Awards, recognized as one of the world’s premier student design and film competitions.

The awards honor the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers and computer artists from renowned educational institutions around the globe. This year marked another record in submissions for the prestigious awards, with more than 2,700 students from 33 countries competing in the program.
The ADAA Awards were extended to include entries from Malaysian institutions of higher learning for the first time in 2008, resulting in over 70 entries from Malaysia; and 20 semi-finalists.

Submissions were made in response to a Call for Entries in November 2007, with projects accepted online through the Adobe Design Achievement Awards website until May 2, 2008. The submissions were reviewed and scored by an independent panel of twelve distinguished judges form the creative industry and judged digitally in May 2008. Semifinalists were asked to submit their source files and a physical aspect of their entry as meant to be viewed for the final phase of judging.

Malaysian submissions to reach the semi-finals included entries in the Designer/ Developer, Motion Graphics, Illustration, Packaging, Photography, and Print Communications categories.

For Malaysia, there were:
.Thirteen semi-finalists from The One Academy of Communication Design College, including
eight in the Packaging category, three in the Print Communications category, one in the Motion
Graphics category, and one in the Design/Developer category
.Three semi-finalists from Limkokwing University of Creative Technology - in the Illustration,
Print Communications and Photography categories respectively
.Two semi-finalists from Multimedia University, both in the Illustration category
.One semi-finalist from University Putra Malaysia (UPM), in the Photography category
.One semi-finalist from KDU College (Penang Campus), in the Photography category

The semi-finalists list can be viewed at http://www.adaaentry.com/submit

"It’s inspiring to see the breadth and quality of submissions from students from around the globe. These students are our future creative leaders," said Ann Lewnes, senior vice president of corporate marketing at Adobe. "The Adobe Design Achievement Awards gives design students the chance to create engaging projects that can be shared with peers as well as the design community."

"Participating in the Adobe Design Achievement Awards was a career highlight and provided instant, international visibility for my work," says Stephen Neary, a 2006 Animation finalist who is currently working at Blue Sky Studios on the upcoming release of Ice Age 3: Dawn of the Dinosaurs. "The awards bring together students and design leaders from around globe to see how technology is transforming the creation and delivery of rich content."

For the 2008 Awards, Adobe added several new categories in three media areas: Interactive Media, Motion Media, and Traditional Media - reflecting the growth in the interactive design field and the importance of the integration between design and development.

Finalists received a trip to New York City to participate in studio tours and an awards event. Category winners received a selection of Adobe products and a US$3,000 cash prize. As part of the program, students also are offered internships and opportunities to showcase their work throughout the year.

The winning entries can be viewed at www.adaaentry.com/adaalive.html.
Winners were selected by a panel of industry judges based on their originality and effectiveness in communicating project objectives.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit http://www.adobe.com/.

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© 2007 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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