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Thursday, November 27, 2008

Adobe Issues 2009 Adobe Design Achievement Awards Call for Entries

Adobe Systems Incorporated (Nasdaq: ADBE) today announced the call for entries for the ninth annual Adobe Design Achievement Awards (ADAA). The competition honours the best student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from accredited higher education institutions worldwide. Now in partnership with the International Council of Graphic Design Associations (Icograda), the awards ceremony will be held during the Icograda World Design Congress in Beijing, China in October 2009. The Congress will bring together 2,500 delegates from around the globe at the China National Convention Center, located in the heart of the Beijing Olympic Green.

In August this year, Adobe announced the winners of the eighth annual Adobe Design Achievement Awards for 2008, which marked another record in submissions with more than 2,700 students from 33 countries competing in the program.

The Awards had been were extended to include entries from Malaysian institutions of higher learning for the first time in 2008, resulting in over 70 entries from Malaysia and 20 semi-finalists. Malaysian submissions to reach the semi-finals included entries in the Designer/ Developer, Motion Graphics, Illustration, Packaging, Photography, and Print Communications categories.

For Malaysia in 2008, there were:

  • 13 semi-finalists from The One Academy of Communication Design College, including 8 in the Packaging category, 3 in the Print Communications category, 1 in the Motion Graphics category, and 1 in the Design/Developer category
  • 3 semi-finalists from Limkokwing University of Creative Technology - in the Illustration, Print Communications and Photography categories respectively.
  • 2 semi-finalists from Multimedia University, both in the Illustration category
  • 1 semi-finalist from University Putra Malaysia (UPM), in the Photography category
  • 1 semi-finalist from KDU College (Penang Campus), in the Photography category


In Malaysia, the availability from the Communications and Multimedia Commission, of a Networked Content Development Grant for local companies has created interest in digital content development for online digital TV, 2.5/3G mobile data services for information purposes (ie.Tourism, e-Government, e-Learning, e-Health), entertainment, E-commerce, and interactive Education. Use of Adobe software can and does help local organisations nurture local talent and develop innovative offerings.

In Education, Adobe Systems’ products are actively used by nearly every institution in Malaysia - both in the pre-tertiary education sectors as well as in universities; because of their ability to advance digital literacy amongst schoolchildren and students. In particular, Adobe has forged an effective collaborative partnership for digital literacy tools in schools, with the Malaysian Ministry of Education. This extends from the provision of Adobe Presenter for up to 60,000 teachers’ laptops, to further initiatives. Adobe provides MoE with very strong consultative support and resources – including training and curricula development, along with access to Adobe’s regional Education technology specialists, in support of MoE’s vision and initiatives in Pembestarian Sekolah and IT provisioning for the Malaysian education sector.

At the Adobe Systems Education Leadership Forum in April this year, high-level education decision-makers, principals and vice principals of education institutions and schools, teachers and lecturers, heard how Adobe products can help deliver engaged learning to prepare the next generation to compete in the global economy. 190 international participants from Australia, China, Hong Kong, India, Korea, New Zealand, Singapore, Sri Lanka, Taiwan and Thailand, as well as from Malaysia, heard about the status of digital education in Asia, the latest digital media education trends, and new digital literacy tools for educators.

Check out the full press release.

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