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Wednesday, November 19, 2008

The Last Chance In the Capitalism World ?

Frankly speaking, I would have never imagined this day when USA is struggling with its economy. For instance, the automobile industry is really struggling and gives warning for serious consequences in the wake of collapsing.

It seems these days that people around the world are buying Toyota more often that you think. My uncle in Singapore told me that the two best brands are Toyota and Honda where the former is rugged, tough and economical and the latter is ladylike; smooth, desirable and not-so-tough. He warned me not to buy Nissan and etc. But I think Nissan Grand Livinia is cool.

So, nobody really cares about buying USA made cars, I suppose so. And it seems like the Americans also don't care about royalty anymore.

We have heard the story that Lenovo Thinkpad and Apple Macbook is not the most popular laptop in Japan, it is Toshiba because of royalty culture. Similarly, we also know that Koreans will only use Korean-made technology, so forget about selling to Koreans. There is actually not much different from Taiwan.

The point now is that culture differences has succeeded in helping the economy to become more diversified and helps with competitions which in turn promotes better economy.

But the Internet and globalized media is probably the spoiler. End-users' opinions have never been so important than before, couples with proliferation of blogs, the trend of buying is shifting to one-brand economy. Just think about Microsoft, Google, Toyota and whatever, you would understand.

This may not be a bad thing after all. This offers a window of opportunity for those rising stars to capture the global market with high possibilities faster than we could imagine. My take is that it could happen to you pretty fast, but you have to work hard and fast. Internet is definitely going to be the ultimate market place, we need to find a way to engage users more proactively and effectively through the Internet. And it is low-cost thing to have access to the Internet.

However, what's bitter is that when it is over, it is over. Entrepreneurs today running a risk that there will be no more loyal customers, it is possible that anyone can replace you.(Unless you become the one-brand)

The one-brand economy could perhaps be the peak of capitalism and the world needs to be ready for the next economy and I don't know what it is.

Anyway, the timer is still ticking.

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