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Thursday, November 13, 2008

mTOUCHE Strikes Deal With Paramount Digital Entertainment

Following hot on the heels of its announcement with Cartoon Network last week, here is another significant move for MESDAQ-listed mTouche. mTouche is collaborating with Paramount Digital Entertainment to distribute Paramount Pictures’ movie content through mobile devices, exclusively for Malaysian and Thai consumers.

Press Release:

Kuala Lumpur, 13 Nov 2008 - MESDAQ-listed mTouche Technology Berhad (‘mTouche’) today announced its collaboration with Paramount Digital Entertainment to localise and distribute Paramount Pictures content through interactive mobile devices exclusively for Malaysia and Thailand in the South East Asian (SEA) market. Paramount Digital Entertainment is part of Paramount Pictures Corporation - a unit of Viacom Inc. (NYSE: VIA and VIA.B).

Terms of this deal will enable Paramount Pictures’ rich filmed-based content to be transformed, localized and accessible in SEA via multiple wireless touch points.

Additionally, mTouche will develop and deliver a hybrid roll-out of content offerings, including movie-themed ringtones, wallpapers, java games, on-demand video clips and movie updates to be based upon a select list of titles from Paramount Pictures’ existing catalogue and upcoming new releases.

Check out here for full press release.

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