Time Warner Companies – Turner Broadcasting System, Inc., Warner Bros. Entertainment, Inc., - and Home Box Office, Inc. Form New Media Alliance with A
Image via WikipediaOnline audiences are re-defining the way media content is consumed and are demanding customized desktop experiences; and Adobe’s goal is to transform the way companies create, measure and deploy next-generation video.
Adobe has pioneered rich, engaging online media experiences with the Flash Platform – which is the number one solution to deliver video on the Web, and Time Warner Companies are known worldwide as leaders in providing premium media and entertainment.
Through a new strategic alliance announced today and the resulting collaborative projects, Adobe, Turner, Warner Bros. Entertainment and HBO seek to deliver Internet video beyond the desktop to secure Internet connected devices to provide consumers with video content when, how, and where they want it. As part of the alliance, these companies will also collaborate to accelerate the development of digital rights management for the Web and desktop, and meta data and audience measurement solutions to improve the discover and monetization of content.
Turner, Warner Bros. Entertainment and HBO are already at the forefront of delivering rich and engaging experiences using Adobe’s technologies over the Web. The Adobe Flash Platform currently powers a number of different Turner Web sites, and the companies will now be working with Adobe to deliver some great video experiences on the Web. Warner Bros. Entertainment, for example, plans to implement Adobe’s full range of technologies into a diverse set of new media initiatives. And HBO will soon re-launch www.hbo.com making extensive use of the Adobe Flash Platform.
Adobe offers a comprehensive workflow for video, including Adobe Creative Suite® Production Premium software, which includes Adobe Flash Professional, for crafting world-class video, audio, and interactive media. For distribution, Adobe provides the Adobe Flash Platform, which is the de facto standard for delivering breakthrough applications, content, and video on the Web. Adobe Flash Player is on over 98 percent of connected computers and delivers more than 80 percent of Web video worldwide. Finally, Adobe Flash Media Rights Management Server software helps content providers protect and control media content, regardless of whether it is delivered over the Web using Adobe Flash Player or played on local desktops using Adobe Media Player or Adobe AIR® software.