Adobe Extends Flash Platform to Digital Home

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Adobe Systems announced the extension of the Adobe® Flash® Platform to connected digital home devices with an optimized implementation of Flash technology that delivers high definition (HD) video and rich applications to Internet-connected televisions, set-top boxes, Blu-ray players and other devices in the digital living room. The Adobe Flash Platform for the Digital Home now enables the delivery of HD Web videos to digital home devices via the Flash Video (FLV) file format. Consumers will be able to enjoy rich, interactive viewing experiences and amazing new ways to engage with HD content on televisions. Major System on Chips (SoC) vendors, OEMs, cable operators and content providers including Atlantic Records, Broadcom, Comcast, Disney Interactive Media Group, Intel, Netflix, STMicroelectronics, The New York Times Company, NXP Semiconductors, Sigma Designs, and others announced support for the optimized Flash technology today. The Adobe Flash Platform for the Digital Home is available immediately to OEMs and the first devices and SoC platforms with support for the optimized Flash technology are expected to ship in the second half of 2009.

Adobe also announced a new software framework for building media players that extends the capabilities of the Adobe® Flash® Platform. Code-named “Strobe,” the framework will help establish an open industry standard for media players and offer production-ready software components to streamline the development of custom media players, reducing the time content publishers spend creating their own playback technologies. Developers using Flash technologies will be able to quickly and easily add rich functionality—such as advertising, user measurement and tracking, and social network integration—into new custom players that can be branded for individual content owners. Because Strobe takes advantage of the Flash Platform, content owners can be sure that programming will reach the largest possible online audience, as they bring their Strobe-based video players to market. The new Strobe framework builds on the vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across desktops, televisions, mobile phones, and consumer electronics.

Check out full details here and here.