Adobe Flash Platform Services Unveiled

With the growth of social media, advertisers and publishers are looking for more predictability and effectiveness in reaching audiences via social media.

While there are many benefits to using sharable, social applications to connect with customers; however, it can be difficult to get users to install the applications.

Advertisers, publishers and game developers use distribution methods that don’t support all popular destinations and can be difficult to maintain. Many times, simply posting applications in an app store is the mobile distribution strategy. Rarely is an overall distribution strategy unified across the Web and mobile, making comprehensive analytics difficult to obtain.

Adobe Systems has announced the availability of a new service that enables advertisers and content publishers to promote, measure and monetize applications across social networks, desktops and mobile devices: Adobe® Flash® Platform Services for Distribution,

Adobe Flash Platform Services are online, hosted services that allow developers to add innovative capabilities to Web applications with a predictable, cost efficient deployment model. Developers, advertisers and publishers are now using Adobe Flash Platform Services to make Web applications sharable, social, and collaborative.

An example of the distribution service in action, is The WSJ Radio Network – which provides audio business news reports and programs to more than 370 radio stations across the country and reaches more than 22 million listeners per week.

They will provide network affiliates with new business news Web tools for use on their own sites as well as for individual use. The new widget will offer content from WSJ Radio and, including podcasts, live audio business news updates from The Wall Street Journal Report and The Dow Jones Money Report, as well as updated headlines and video, and will be available for users to view and share via social networking sites and blogs.

Check out details.