New Google Analytics Features Increase Effectiveness and ROI of Online Marketing Campaigns and Websites

Google Southeast Asia highlighted the latest enhancements of its free Google Analytics™ tool, which builds on last year's enterprise-class features. These additional features will enhance the tool's capability to add more power to existing capabilities and provide new flexibility to further customize and adapt Google Analytics according to the needs of marketers, advertising agencies and businesses of all sizes in Malaysia and Southeast Asia.

The new features were showcased to over 300 attendees at a Google Analytics Master Class event held in Kuala Lumpur today at Hilton Hotel. A lineup of speakers from Google, ClickTRUE, PointStar, and Happy Marketer shared tips, insights and real examples on how to use web analytics to take actionable insights to increase the effectiveness and ROI of online marketing campaigns and websites.

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