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Saturday, December 03, 2011

Minister of Tourism Malaysia Launches Kaspersky Lab Protects Low Yat Plaza Cyber Security Protection CSR Program

Kaspersky Lab, a leading developer of secure content and threat management solutions launched the continuation of its intensive cyber protection education and awareness campaign in partnership with premier IT lifestyle shopping mall Low Yat Plaza, to promote safer computing habits among Malaysians amid increasing web-borne threats, here today.

The signing of the memorandum of understanding for the campaign between Kaspersky Lab and Low Yat Plaza was witnessed by the Minister of Tourism, Dato’ Sri Dr Ng Yen Yen, with a colourful light up of the mall’s festive décor kicking off the campaign.

The Kaspersky Lab Protects Low Yat Plaza campaign which will enter its third year will see more than 600 retail outlets in Low Yat Plaza protected by the brand’s award-winning Kaspersky Internet Security 2012 security solution, at no charge to tenants, as part of Kaspersky Lab’s CSR campaign to educate retailers and end-users on the need for genuine, top-notch cyber security protection for a safer digital experience.

According to Dato’ Sri Dr. Ng, the Ministry of Tourism welcomes beneficial partnerships between brands and retailers as it will appeal to foreign tourists who view Malaysia as a prime shopping destination.

“Consumer technology related retail tourism is a lucrative market that more local organisations should explore, with Low Yat Plaza a prime example of how it can be done correctly – a well-organised, consumer-friendly specialist mall that has all the goodies that gadget-hungry tourists are looking for, under one roof. The mall’s partnership with a Kaspersky Lab further enhances its stature and reputation among tourists while protecting against the cyber threats,” Dato’ Sri Dr Ng said.

Based on a Kaspersky Lab study, the percentage of fraudulent emails in spam traffic increased significantly from 0.1% last quarter to 2% of all spam traffic in the third quarter of 2011 alone – an increase of 20 times, underlining that users are very much open to vulnerabilities when not well protected by high-quality, legal, up-to-date security solutions.

“A major vulnerability that cyber criminals leverage is the use of illegal, out-of-date security solutions. For users of technology devices such as computers, smartphones, tablets and other devices this is akin to leaving your house doors and windows open and hoping that no one will come in and misuse or steal your possessions, in this case your data and your very identity. We have found that by educating retailers and letting them experience the benefit of our security solution allows them to share their user experience with customers more effectively, thereby spreading the message on the importance of cyber protection,” explained Kaspersky Lab Channel Sales Director South East Asia, Mr Jimmy Fong.

According to Polis Diraja Malaysia’s data, reported losses in the country due to cybercrime was at RM 22.3 million[1] <#_ftn1> worth in 2009, with the figure rising to RM62 million last year. Based on their estimates over the next five years losses due to cybercrime will rise to RM 2.73 billion unless more is done to protect individuals and organizations against cyber criminals.

According to the General Manager, Property Management & Operations, Low Yat Plaza, Mr. Michael Lee, Plaza Low Yat tenants are at high risk of cyber threats since much of the business at the mall is conducted digitally.

“Our tenants need superior online security because an increasing percentage of their business transactions store credit card details, contact information, purchase history and other confidential information. By providing Kaspersky Internet Security 2012 to Plaza Low Yat tenants Kaspersky is protecting the tenants’ databases, transaction records and vital digital information, while educating them on internet security so that they can serve their customers even better. It is a win-win-win situation all around,” Mr. Lee said.

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