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Saturday, March 17, 2012

Yahoo! Small Business Launches Advisor

Yahoo! Small Business announced the launch of Yahoo! Small Business Advisor, the newest online destination for personalized entrepreneurial news, advice, and tools. In addition to these features, Yahoo! Small Business Advisor launches with exclusive, personal small-business tips from world-renowned chef Ming Tsai with additional posts from various celebrity entrepreneurs to follow.

Yahoo! Small Business Advisor will include original articles and videos from Yahoo!'s own Small Business experts, while top-tier partners including Entrepreneur, Inc. and Reuters contribute best-in-class small-business news.

Yahoo! Small Business Advisor showcases some of Yahoo!'s patented technologies and new features, including:

  • Yahoo!'s Content Optimization Relevance Engine (C.O.R.E.) — also used by Yahoo! editorial programmers as a guide in Yahoo! homepage programming, which enables Advisor to learn what is interesting to users and surface those types of articles for easy navigation and content discovery
  • Yahoo! Social Bar highlights the business news a user's personal social network is reading and talking about
  • Yahoo!'s Livestand iPad app provides "anytime, anywhere" access to Advisor content, which includes small-business articles, videos, blogs, and Twitter feeds
  • Yahoo! Answers allows users to tap the wisdom of the community to answer pressing small-business questions

Released in beta in late 2011, Yahoo! Small Business Advisor aggregates the best of Yahoo! original articles plus content from leading business publishers, while leveraging Yahoo! technology to deliver personalized information to both aspiring and established business owners. Testifying to audience enthusiasm, the site reached 4 million page views just three months into beta.

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