AIMS Group (‘AIMS’) the country’s leading carrier-neutral data center, today announced their expansion of its Managed Services portfolio that currently includes different levels of IT infrastructure and application hosting at the data center.
AIMS’ newest addition is a cloud-model based service known as ‘Caching by AIMS’.
According to Henry Chuah, Vice President, New Business, the new managed service is a timely and strategic effort to capitalize on the current surge of Internet traffic and demand - primarily from online media usage, in the country.
“Currently we expect the Malaysian Internet Service Providers (ISPs) to collectively spend about RM60 million in international bandwidth cost for the whole of 2012. But with the introduction of Caching by AIMS, this cost can be reduced by up to 50 %”.
“In particular, AIMS’ ISP customers are seeing much bigger demands for faster connectivity, driven by the market’s increasingly ferocious appetite for more real-time news and updates, online gaming and retail applications, and streaming videos – from both fixed and mobile customer end-points.”
He says that while this is a great opportunity for ISPs to monetize these demands, they are also facing significant technical and economic challenges related to the increasing streaming by their subscribers of their broadband which is now required.
‘Caching by AIMS’ – What Is It
ISPs are experiencing cuts into their profits in order to add on broadband resources to meet the quality demand of new media
However with this new AIMS managed service, they can resolve the issue by remaining cost-effective while at the same time delivering faster, providing more reliable access to video, music and social and news sites links to their subscribers.
Henry explains how ‘Caching by AIMS’ works is by collating the number of content downloads – could be a media file, YouTube video, torrents, movies and etc, from the Internet. Once the download’s reach a set number of hits, indicating its popularity, a copy of the mentioned data items are captured and stored at AIMS’ facility.
“Therefore, for future requests for the same content, the ISP can deliver very efficient service so that the end-users can experience even faster download as the content source is now ‘virtually’ closer to them as it is being cached at the AIMS’ data centres located across the country, rather than on servers located overseas,” he says, adding that the subscription to ‘Caching by AIMS’ will allow local ISPs to provide smooth, delay-free streaming to their subscribers.
Another added advantage is that AIMS’ cache servers do regular check on the cache contents, and those no longer needed are automatically deleted from the user’s servers – this is part of AIMS automatic management process of the servers.
“AIMS is extremely particular about maintaining high standards of security when it comes to the safe keeping of subscribers’ confidential information. Nothing is compromised here,” shares Henry.
AIMS Group CEO, Chiew Kok Hin says, “By offering our own cloud-based flavour of services starting from our caching service, the robust AIMS data center proves that they are not only the pioneers but also the leaders in the space of co-location, storage, interconnectivity and managed services.”
“Although this service is newly introduced, we are very confident that it will soon see significant uptake by ISPs, content owners and advertisers when they see the huge revenue advantage that AIMS’ caching can bring to their business,” ends Chiew.