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Tuesday, August 14, 2012

SEEBURGER Sets Up ASEAN’s Regional Headquarter in Malaysia

SEEBURGER, a leading global business integration and enterprise class Managed File Transfer (MFT) solutions provider, today announces the set up of its official presence in Malaysia as its first ASEAN’s representative office as the base to drive its strategic expansion into the region.

Founded in Bretten, Germany in 1986, SEEBURGER is a leading ICT brand known for its world-class business integration solutions that ranges from managing data communications, to providing seamless data sharing integration support between internal and external channels of mid- to large-sized enterprises.

SEEBURGER’s APAC, Regional Director, James Hatcher, shares that the company will be embarking on a proactive go-to-market campaign to introduce the company – which is still relatively unknown in the region, outside the specialty market of business-platform data integration IT solutioning.

Leveraging Malaysia’s Regional Lead in Data Security Compliance

The highlight technology from SEEEBURGER is known as Managed File Transfer (‘MFT’).

(L-R)Soon Koi Voon - Sales Director of Seeburger, South East Asia,Steven Lim – CEO of Time Engineering Berhad,James Hatcher - Regional Director of Seeburger APAC, Alex Wee – Managing Director of Datamation (Malaysia) Sdn Bhd

In the recent months, the MFT market has grown rapidly as enterprises increasingly seek a single unified solution to manage the increasingly complicated problem of moving mass enterprise application data efficiently across the enterprise, WAN (wide area network), via the Internet, to partners, suppliers and service providers’ networks.

Malaysia in particular, stands out as the ideal market hub for SEEBURGER to launch its ASEAN expansion for several reasons:-

“Malaysia shows its leadership in the area of data security with its impending Info Security Management System Certification enforcement, expected in 2013.”

“We believe that as the country’s cybersecurity baseline for the Critical National Information Infrastructure (CNII) sectors in Malaysia, this government-lead compliance initiative will be an important impetus for organizations to look into their info-security systems – and this is why business integration and MFT comes right into the picture,” says Hatcher.

SEEBURGER foresees more local organizations moving to implement more secure and efficient managed file transfer systems to comply with the country’s latest data security and governance policy.

The selection of Malaysia as SEEBURGER’s regional ASEAN hub also took into the considerations of operational costs, central geographic location and the local ICT market’s maturity and local potential.

SAP and Local Partners

At a global level, SEEBURGER is a long-established and recognized SAP certified partner. This trusted relationship can now extend to SAP customers in Malaysia, and ASEAN, which need to achieve exponential efficiencies with their enterprise software investments.

On the German company’s business model, Hatcher says that the focus to extend SEEBURGER’s reach into the ASEAN markets will be via strategic collaboration with select local ICT partners of the respective countries.

“In Malaysia, the SEEBURGER local partners are Time Engineering Berhad and Datamation (M) Sdn Bhd – both of which will concentrate on providing SEEBURGER’s flagship Business Integration Suite (BIS) to the local industries,” says Hatcher.

In penetrating the ASEAN market, SEEBURGER is well-positioned to stay in the forefront of the competition and to capitalize on the expanding size of focus industries that include the manufacturing, telecommunications, healthcare, retail, commercial, financial services, and public sector.

Today, SEEBURGER has over 8,800 customers in 15 industries in more than 50 countries, which include globally recognized brands such as Siemens, Bosch, Osram, Volkswagen and many more.

SEEBURGER’s Managed File Transfer

On the market’s demand for SEEBURGER’s MFT solution, Hatcher shares, “One of the largest drivers of MFT growth is due to File Transfer Protocol (FTP) – which is no longer a viable option to manage the transfer of “big data” which is basically any large company files, data or reports that need to be sent securely. ”

For large batch files and individual data transfer, organizations are required to assure that the handling of information is meeting corporate policy compliance, security and regulatory requirements. In particular for the financial, healthcare and government sectors are all seeing an increased need for a solution that is able to maintain the confidentiality of critical information.

“MFT fills the gap here. It provides visibility and validation of file transfer through dashboards, reporting, real-time updates on data transfer and audit trails,” ends Hatcher.

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