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Wednesday, March 20, 2013

Adobe Creative Cloud offers a brand new experience for designers cum deverlopers

The People:

Paul Burnett, Creative Evangelist, Adobe APAC.

Damansara Perdana, KL, Mar 19, 2013 – Adobe announced Adobe Creative Cloud, giving Malaysian creatives their first chance to experience a radical new way of accessing Adobe’s iconic tools and services.

It is a membership-based service that provides users with unlimited access to download and install all Creative Suite desktop applications, plus Photoshop Lightroom, Adobe Muse, Adobe Edge tools and services; game developer tools and integration with Photoshop Touch apps.

“(This is) the biggest move ever, we are totally changing our business model,” said Paul.

Before this launch, Adobe averages two years to release a new version of creative suite. Burnett said that it was not good enough to keep up with changes around the industry, especially in the genre of creative software; customers simply need updates more regularly to keep up with the demand of consumer behaviour.

It is not just a creative suite, Adobe Creative Cloud is an ecosystem by itself.



In a nutshell, Creative Cloud caters for the following main components:
  • Get the world’s best tools
  • Sync. store & share – cloud
  • Publish Apps & websites
  • Stay a step ahead – updates, supports, training

What we need to know is that Adobe creative suite apps are now cloud-oriented, but they are still desktop-installed application. The subscription offers a full package of everything from desktop to cloud and mobile.

Creative cloud was announced in the U.S in April 2012 and launched in May 2012, since then, many updates for new features have already been patched up for current release of Malaysian market.

The biggest selling point is Adobe can now deliver innovation faster to customers immediately whenever updates are available – customers do not have to wait between product cycles to get the new features.

Using Photoshop to design website is really not a good idea until ‘copy css’ feature is available now! Using this feature, developers get to build websites directly using the original Photoshop files from designers than to start all over from a clean slate. Basically, at the time of this release, the ability for Photoshop to generate css codes gets better and better.

Designers vs Developers

My greatest impression about Adobe and this launching is about the power of Adobe Creative Suite having the ability to really bridge the gap between designers and developers.

Adobe is really successful achieving this feat. Designers are ever more empowered with the ability to build more powerful design templates that come close to almost as good a finished product; be it a web site or application, mobile app, simulation and animation.

It is just like hard-core MS Excel users trying to build a database application using Macro alone and snubbing IT departments.

Flash, HTML 5,CSS 3

Burnett gave us updates that Flash is doing fine even though Adobe has officially adopted HTML 5 and CSS 3 – for doing animation purposes. Developers are using Flash to build 3D games and interactive media these days.

Creating animation with HTML 5 and CSS 3 is getting ever easier using Edge Animate where animation is created by changing CSS properties. The end results come with computer generated Javascripts which will create the animation effect when the web page is loaded on browser and while the underlying CSS codes of the web page remains intact.

This demonstrates just how powerful and constructive Edge Animate can be used to create animation and interaction for web pages by relying purely on HTML 5 and CSS 3 only – the key word is non-destructive development approach.

Pricing and Availability

Adobe Creative Cloud for teams is available at approximately US $840 per user for one-year plan. Existing Creative Suite 3 and later customers who have previously purchased Creative Suite software through a volume licensing program may be eligible to buy at the special price of US 600 per user for one-year plan. Team memberships are sold via Adobe’s network of worldwide resellers.

About Paul Burnett

Paul Burnett is an Evangelist for Adobe's Developer Solutions and Platforms, working across APAC. Before joining Adobe, Paul worked in the web, multimedia and video industries for more than 18 years running his won company, MAD (Multimedia Art Design). He is an multiple award winner in his field, including five Macromedia/Adobe Site of the Day awards.

His role in Adobe sees him travel extensively across APAC and Australia.

Check out Paul's blog.

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