SPT Networks Unveils Second Screen App for International Premieres of Hannibal

Sony Pictures Television (SPT) Networks has unveiled a custom second screen viewing app to accompany the premiere of their hotly anticipated drama, Hannibal, which it co-commissioned for its global portfolio of channels. Developed by SPT Networks’ digital arm, the Hannibal app will initially be made available in local languages to accompany the series on AXN channels serving Spanish-speaking Latin America, Brazil, pan Asia, Spain and Portugal. It will be the first scripted second screen app in several territories. In Malaysia, Hannibal will premiere on Tuesday, 9 April, at 10pm.

The mobile app functions as a complementary module for screening of Hannibal. Through the app, users will be able to access exclusive Hannibal content, learn more about characters, watch relationships unfold and access behind-the-scenes footage. Integrated social media elements will enable viewers to interact directly with the show and other fans in a hosted Hannibal community.

SPT Hannibal App
It will synchronise to each episode as it airs live, and also use audio watermarking technology that will trigger it to synchronise during any DVR and VOD playback. The app will be available through iTunes for all iOS mobile phones and tablets to accompany international premieres on AXN channels from April 2013.

Personally I see a bigger trend in selling movie contents, not just complementary contents through mobile app based on my argument that most working life adult these days simply do not have time to watch TV anymore. Contradictory, the SPT Hannibal App is actually a marketing exercise for the screening of the TV series on AXN channel. This got me into a lot of thinking..

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