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Thursday, July 17, 2014

Disney Tsum Tsum Mobile Game and Soft Toy Line Launch Globally

This is quite interesting to me because it shows how one can sell something through a game developed on top of a social media platform.

Disney on Jul 10, 2014, announced the launch of “LINE: Disney Tsum Tsum”, the top-ranked and free puzzle app from Japan, on mobile devices globally, along with a Disney Tsum Tsum stackable soft toy line. The app, which is published by LINE, the leading free call and messaging app, has reached the #1 free app spot on both iOS and Android in Japan and has been downloaded more than 14 million times. Coinciding with the global launch of the app, Disney Store is introducing more than 30 different stackable ‘Tsum Tsum’ toys available on DisneyStore.com, in select store locations in North America, and at Disney Parks starting today.

Game appGame app




Soft Toys stackedSoft Toys stacked


In LINE: Disney Tsum Tsum, which translates to ‘Disney Stack Stack’, players connect and pop as many of the Disney Tsum characters as they can in one minute. The app offers experiences for both kids and adults.

In addition to the mobile app, a wide range of Tsum Tsum soft toys based on favorite Disney characters, from Mickey Mouse to Winnie the Pooh, will be available starting today, with additional characters rolling out in the fall.

LINE: Disney Tsum Tsum is published by LINE under license from Disney, and is now available for free on the App Store and Google Play. To enjoy the game’s social features, adult players can download LINE on the App Store at and on Google Play.

Details.

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