Practo has a proprietary algorithm running in the backend, which ranks doctors listed on the site based on relevance – location and specialty, feedback from patients, and appointment experience. The number of appointments booked with a doctor in the last 30 days, doctor’s availability, and patient’s recommendations are key parameters to rank doctors.
The big break came when Sequoia Capital came on board with series A funding of US$4 million in July 2012.
In the same year, Shashank and Lal launched Practo.com – the doctor discovery and booking platform for patients who wanted to make an informed choice while hunting for the right doctor.
“The listing is free for doctors, as well as patients. Our revenues come from Practo Ray, the SaaS? product,” Pingle explains. Practo Search also carries contextual ads, based on what patients search for."
It took them 5 years to a funding of USD 4 million from Sequoia Capital.