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Wednesday, May 13, 2015

IBM and Facebook Team Up for People-Based Marketing

Press release - ARMONK, NY, May 6, 2015

Facebook and IBM Commerce today announced that they will collaborate to provide the world’s leading brands with tailored marketing capabilities that reach the right people at the right time with the right message.

Starting today, IBM’s marketing cloud clients can now utilize Facebook’s powerful ad capabilities such as Custom Audiences, along with IBM’s deep analytics and design features, to create meaningful experiences for their customers across applications, devices and time. Using IBM’s new Journey Designer, brands can create personalized customer experiences across all engagement touch points and then use Journey Analytics to gain an understanding, at an aggregate level, of how customers responded.

For example, a retailer launching a new line of running gear can use Facebook’s Custom Audiences and targeting solutions to segment its customer groups that are interested in long-distance running. The retailer can then glean aggregated insights into the audience’s preferences in running gear and, based on location, offer deals on apparel that fit the appropriate training climate.

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