Dec 16, 2015 -
eBay today released consumer insights that outline the strong opportunities for Malaysia’s automotive industry to boost sales of auto parts and accessories via retail exports on the global marketplace.
According to the survey, 47% of US vehicle owners have purchased automotive parts and accessories (P&A) online, and that 23% are likely to do so in the future. This is a promising opportunity for Malaysian P&A vendors to come online and embrace e-commerce as a means of growing a global revenue stream.
Auto-parts is one of the top category for Malaysia’s retail exporters on eBay with the US as the number one destination market. This presents a huge opportunity for Malaysian P&A vendors to set up their online presence and to focus on cross border trade. According to the Export-Import Bank of Malaysia, the total export of automotive products have grown steadily for the past 5 years.
Additionally, eBay allows commercial sellers to export their products worldwide through its business and consumer online sales services. Jdm-motorparts is an example of a Malaysian company that has leveraged eBay as their business platform to expand globally. From its business premises in Selangor, the company specialises in selling new and second hand car parts to countries like the UK, US and Australia.
The survey found that 64% of buyers are DIYers (Do-It-Yourself) who installed the parts they bought online themselves