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Thursday, May 12, 2016

85% of Malaysian businesses feel the need for a modern data culture

11-May-2016:

Microsoft Malaysia today unveiled findings from its first Asia Data Culture study 2016, which showed that 85% of Business Decision Makers (BDMs) in Malaysia felt that it was important to drive an agile business that is data driven, yet only 44% are starting to embark or have a limited digital strategy in place.

“Digital transformation is beyond adding a layer of digitization to your business – it’s about bringing together social, mobile, analytics and cloud technologies together. And data is at the centre of this – knowing your customers, recognizing new opportunities, or streamlining processes will become a staple part of business strategy,” said Dzahar Mansor, National Technology Officer, Microsoft Malaysia. “As a case in point, IDC Asia/Pacific predicted that by the end of 2017, 60% of APAC 1000 (A1000) enterprises will have digital transformation at the centre of their corporate strategy.”

(from left) David Chmelar, CEO and co-founder of iPrice; Michal Golebiewski, Chief Marketing & Operations Officer, Microsoft Malaysia; Takeshi Numoto, Corporate VP, Cloud & Enterprise Marketing Group at Microsoft Corp; Ir Dr. Karl Ng Kah Hou, Director, Innovation Capital Division, Multimedia Development Economy Corporation (MDEC); and Dr Dzaharudin Mansor, National Technology Officer, Microsoft Malaysia


Some of the benefits that these Malaysian BDMs felt when driving a data culture includes:
  • Better business continuity
  • Real-time decision making
  • Efficiency in operations
  • Improved processes
  • Improved customer satisfaction and retention




  • 94% of Southeast Asia’s business leaders agreed that it is important to have a data-savvy workforce. However, there are skillsets and culture gaps that need to be addressed in order for organizations to fully embrace a data culture.
  • 91% of respondents agreed that they need to drive an agile business that is data driven. However, they perceive their capabilities in infrastructure to be lacking.
  • 91% felt that data driven collaboration across the organization needs to be enabled.

Business leaders in Malaysia seem to be open to harnessing information in new ways. The study showed that they rated data visualization, predictive analytics and cloud data storage as important data capabilities for them in the next 12 to 18 months.

The study, which polled 940 business leaders from medium to large companies in 13 markets in Asia, including 269 senior business leaders in Southeast Asia (comprising Indonesia, Malaysia, Philippines, Thailand and Vietnam) also revealed that even though Malaysian business leaders felt there were clear benefits to having a data culture, there are gaps that needed to be addressed before doing so.

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