AXA AFFIN Launches Cashback Programmes to Step Up Malaysian Health

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Date : 29-Jan-2019
Location: Kuala Lumpur

Key Take-Aways:
  • Malaysia does not fare well when it comes to fitness and health with recent national health studies revealing worrying overall statistics in terms of obesity, hypertension, diabetes and cholesterol.
  • This is fueled further by studies showing that the number of youths hospitalised doubled in the past four years of which 34% of them were diagnosed with high blood cholesterol levels.
  • With the desire to motivate Malaysians to take charge of their wellness and to keep to their goals, AXA AFFIN Life Insurance stepped up a notch with Step It Up+ , the first-in-the-market transformational wellness programme complete with two campaigns to appeal to a wider group of Malaysians – those who are taking proactive measures to lead a healthier lifestyle and those facing common health risks such as being overweight, or having high cholesterol, borderline high blood pressure or high blood sugar.
  • Steps will be tracked via the BookDoc app and customers will be able to enjoy other rewards and benefits offered by BookDoc such as discounts on gym membership, wearable fitness devices, fitness apparel, healthy food, health screening, movies and others.


 Spokeperson:
  • Mr. Rohit Nambiar, Chief Executive Officer of AXA AFFIN Life Insurance Bhd., said this launch is an initiative to empower Malaysian with a unique health platform of preventive healthcare and they are the first insurer to do that in Malaysia.
Offerings:

AXA AFFIN Life Insurance customises two campaigns in Step It Up+ to appeal to more Malaysians:
  • Fitter Me campaign motivates customers to meet their desired fitness goal by increasing their step count and get rewarded with cashback up to 24% on their first year annual premium.
  • Better Me campaign empowers customers to improve their health with a dedicated online health coach and get rewarded with cashback incentives up to RM600 once they achieve certain health milestones.
The Fitter Me and Better Me campaigns are open to new applications of the AXA AFFIN Wealth Series Plan from now until 30 June 2019.

Editor's comments:
  • An innovative approach to motivate Malaysian consumers to pay attention to preventive healthcare and to help people to build a positive outlook in their lives.
  • Investment into healthcare protection and insurance plans have become more interesting with this launch.
References:

AXA AFFIN Rewards Healthy Lifestyle with Upgraded Step It Up+

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