Malaysia Mobile market getting saturated..

Telstra mobile phone Base station - Wireless H...Image via Wikipedia Referring to the following article ..

Surge in Mobile Users..

it says currently,
14.6 millions people are mobile phone users, out of the total population of 20 millions. This makes the total percentage of 58%. The author quoted this as the penetration percentage, but in actual fact, it may not be 58%. Penetration rates could be a different figures because based on affordability,needs and other issue. Urban area would have higher penetration rate compare to rural.

Analyst assumes that when the percentage reaches 65%, the market will be saturated. this would means that no new retailer should be accepted, otherwise, the old retailer would lose business to the new one and vice versa.

Then, it says "For a developing country like Malaysia, some pundits believe cellular companies (celcos) may have to scrape the bottom of the barrel for the next wave of customers. Other analysts believe the celcos could rev up subscriber numbers by lowering entry barriers further."

This means that they(telcos) come out with something new or just continue to drop the cost of ownership to allow more people to have mobile phone service. (Which they had already planning to give free sim pack to those who purchased more than RM50 topup.)

The author concludes with the following analysis:
"The challenge for operators this year is to continue to keep the market excited with products and services that the consumers want, especially the youth market that most of the celcos are focusing on."

Market excitement is most important for one thing..
--> Get people to spend unnecessary money. Think about it, it is not about making important phone calls anymore.. we don't need to encourage or remind people to make important phone calls, but yet with excitement, people don't mind paying more for something extra which is conceived as fun.

The secondary reason is related branding .. either they are interested to protect share holder interests or whatsoever, any new initiatives would means good for the respective stock counters.

Tertially of course is to compete well in the market and then finally I would say is that activities would translate back to revenue and creates more jobs (at least maintain job) and sometimes business opportunity to others.

One way to rave up excitement is by implementing low value top-up, which was pretty much the essence of 2004 competition.. Started off with Digi, then Maxis followed and finally Celcom.
But such initiative is considered thumb-down by many retailers.. because profit per unit is minimal. No doubt the number of transaction has increased, but the money actually came in slowly.

Singapore reached 80% penetration rate, Hong Kong = 90% while taiwan = 100%. This means that Malaysia is the right place for telecommunication enterprising..
Reblog this post [with Zemanta]

Comments

Brandon Teoh said…
saturation is also good for price control, that is when such is achieved, main players wouldn't be raging price war against each other because they knew no more new market will come in .. only that they will replace each other..
Anonymous said…
Hey... Interesting post on company data network system voip. By the way... Just found this resource where you can post your own articles on company data network system voip - if you have something you want to share with the world. Besides, at the same time you'll get a link back to your own site on anything concerning company data network system voip - or whatever else you'd like... why don't you check it out for yourself now...
Anonymous said…
Hey i came here searching for free gallery porn star as i own a site to about free gallery porn star
free gallery porn star
Your site looks good you have good ranking for the terms
free gallery porn star
Anonymous said…
I discuss this topic daily myself. I also have a website that talks about work from home no fee related things. Go check it out if you get a chance.
Anonymous said…
Well written blog on affordable design site web I have a related blog on affordable design site web
Anonymous said…
"Hi there, I just came across your blog about ad classified free post and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a web site related to ad classified free post so I know what I am talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!"
Anonymous said…
Imagine Thousands Of Links Back To Your Web Site From Other People's Blogs!
Anonymous said…
And A Link Back To Your Web Site Excite You?
Anonymous said…
And A Link Back To Your Web Site Excite You?
Anonymous said…
a lot of premium products and services being offered for free. What’s best is that there is a seemingly
Anonymous said…
Hey blogger do you know that you can make cash from your blog?

Its so simple a child could do it!

This goes for anyone reading this too.

You can make up to $0.40 per visit with this nice affiliate program called Zangocash

Its one of the best programs out there at the minute and can suit any blogger or webmaster!

To sign up and start earning money right away!

Just click this link below
make cash now

So why not start earning today!
Anonymous said…
Hey blogger do you know that you can make cash from your blog?

Its so simple a child could do it!

This goes for anyone reading this too.

You can make up to $0.40 per visit with this nice affiliate program called Zangocash

Its one of the best programs out there at the minute and can suit any blogger or webmaster!

To sign up and start earning money right away!

Just click this link below
affiliate consulting princeton

So why not start earning today!
Anonymous said…
Hi, here is the greatest home based business opportunity of the 21st century. Come and check the videos about home based business opportunity and see why it is possible to make $4,000 a week ! Dave
This comment has been removed by a blog administrator.
Anonymous said…
download it from download ebook free
Anonymous said…
www.TheOnlinePromoters.com has everything a webmaster needs to succeed online
Anonymous said…
Hey, just a quick hello from someone in Central America.
business florida hosting site web
Charles
Anonymous said…
Hey what's up, just letting you know that someone from C.A. read your blog!

Regards,
Charles
cheap hosting hosting service site web web
Anonymous said…
Hi Fellow! I was just searching blogs,and I found yours! I like it!
If you have a moment, please visit my yahoo firewall protection site.
Good luck!
Anonymous said…
Regarding your blog about tool, there are some great deals on offer now at http://www.bargainplace.co.uk. You will get tool plus tool. Make sure you bookmark http://www.bargainplace.co.uk now.
Anonymous said…
Hey you have a grea blog here I'm definitely going to bookmark you!
affordable seo services I have a web development site with a blog about development, web design, hosting and moreaffordable seo services Come check it out if you get time!
Anonymous said…
best regards, nice info » »
Anonymous said…
Bulksmsindia.mobi provides robust platform to send bulk messages to mobile numbers all over india at a bare minimum price. Bulksmsindia.mobi provides easy interface to send messages to thousands of numbers at one go. Messages can be sent using excel click view demo to have an idea as to how easy bulk sms sending can be. Bulk sms software of bulksmsindia.mobi allows you to get online and instant delivery reports, schedule sms. Send group sms; send different messages to different mobile numbers with great ease.
Anonymous said…
Hi there! I could have sworn I've visited this blog before but after browsing through a few of the posts I realized it's
new to me. Anyhow, I'm certainly happy I found it and I'll
be book-marking it and checking back frequently!


Also visit my web-site buy twitter followers cheap
Anonymous said…
qquh3ggk

kaudn59a

f54yewr4t536

ycealywz

kmfj011n