BMW appoints Dr. Gerhard Pils as new President of BMW Group Malaysia

“I am very pleased to steer BMW Group Malaysia at a very important moment in the company’s history here in the country as the new number one brand in the premium automotive segment. However, whilst we look in the rear view mirror on what the excellent team at BMW Malaysia has successfully achieved together with our dealers, partners with great satisfaction, there is still much to look forward to in the beams of our headlights, moving forward. Exciting new BMW, MINI and two-wheelers are in the pipeline in which our Malaysian customer can look forward to in the future.” said Dr. Pils.

Dr.Pils’ appointment follows the departure of the incumbent President, Mr. Geoffrey Briscoe, who has been promoted to a new position within the BMW Group. Briscoe leaves the company with a strong stewardship, a legacy of four years of continuous growth for the company in Malaysia which amongst other notable achievements, saw the introduction of the country’s widest range of diesel engine alternatives in the premium segment under the BMW EfficientDynamics strategy; significant expansion of the BMW network of dealerships to enhance support for customers throughout Malaysia and the rise of BMW as the number one selling premium automotive brand in the market.

With 26 years experience with the BMW Group, Dr. Pils began his career with the premium automaker in July 1986 at the BMW engine plant in Steyr, Upper Austria (BMW Motorenwerk, Steyr/OÖ). After three years of spearheading BMW in Korea, he took on the responsibility of the BMW subsidiary in Vienna from 1998 to 2002, followed by a role as Human Resource Executive in charge of senior management development throughout the BMW network.

Prior to his Malaysia appointment, Dr. Pils served as the Chief Executive Officer of BMW Group Austria which under his leadership saw the company impressively grow in all key performance areas of the business.

Dr. Pils highlighted that with a total of 2,702 BMW, MINI and Motorrad vehicles delivered as of May 2012, a 17% increase from the same period in the previous year, the 2012 business year is on a strong positive growth path and that the second half of the year would continue to see the introduction of new products of great attraction.

“After having been living in South East Asia already 30 years ago, I feel a lot of joy working here again in the beautiful, bustling modern city of Kuala Lumpur with the motivated team at BMW Group Malaysia and the growing dealer organization throughout the country. By gradually increasing our model portfolio, assembled in our plant in Kulim and with our logistics centre at Tanjung Pelepas, Johor Bahru, supplying our organization all across the pacific region, we increasingly contribute to the nation’s economic development. Thus, we prove that our engagement in Malaysia has a sustainable and important relevance to the BMW Group.” said Dr. Pils.


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