you eaten the cheese

i been thinking.. what we were trying to do in this blog, recently named as "I.T sideways" is actually to take part in technology discussion as a tech-bystander analysing what we would understand to related information.

meaning to say, we would like to comment on other's comments because we have knowledge on the subject.

to give you a simple illustration, here is how you may understand the intention.

recently, there is a advertisement on Oneinvest by Avenue Unit Trust Management Bhd.

The products was advertised as three mices in sunglasses (blind) holding a blind-stick looking for way out... the title "still looking for cheese". For layman, it sounds like if you are lost, let AvUT lead you the way..

but why use mice ? well, it could be because it is a low-budget advertisement and they could only afford mice as the actor.

why cheese ? well because mice enjoys cheese.

make sense ? actually, there is a deeper meaning to it, which is traced back to a well known article called "who moved my cheese?" by Kenneth Blanchard PHD.

this is a story about 2 mices and 2 little human being looking for cheese in a maze.

Cheese is a metaphor for what we want to have in life; job, relationship, money, big house and etc.

It is about two team (mice and human) went out looking for cheese and eventually found a location separately. Happily, they relied on the cheese for a long time. Not realizing one day, the cheese ran out of stock. The mice quickly embarked on another effort to look for a new location and the human team took a long time to figure out what had happened. Eventually, the mice found a new place while one human named "Haw" managed to escape the misery of being "not want to change". Another human character; Hem couldn't accept the fact that nobody stole the cheese but it had been eaten away slowly. the story encouraged us to accept change as a whole concept. You are lost because you didn't realize the bigger concepts, AvUT does.

anyway, coming back to our discussion on the role of I.T sideways, hadn't i read about "who stole my cheese?", i wouldn't be able to tell you this story. Thus, this is the spirit that we want to give out.. To give more touch to existing information.