Postpaid war..

Just last week ago, the whole radio channel was flooded with "Maxis postpaid, 75 with zero access fees, 15 cents nationwide"

The prime minister has confirmed visiting china.

"Maxis postpaid, 75 with zero access fees, 15 cents nationwide"

Manchestor United beat Liverpool 3-2

"Maxis postpaid, 75 with zero access fees, 15 cents nationwide"

so, unless you don't know.. Maxis is offering postpaid (direct conversion from pre-paid, means you can maintain existing pre-paid number) for RM75 per month which is non carry foward and with zero access fees as well as 0.15/minute to nationwide at anytime.

Just this week, Digi counter attack by pushing for postpaid too..

it is very interesting to watch how competitors react to each other..

Thus, now the Telco are pushing for post-paid instead of pre-paid after last year success which pushed Malaysia market to the brink of saturation. Now the have finally figure that it is time to earn some real money by forcing you to pay at least RM75 for Maxis instead of the minimum pre-paid topup of RM30 month. So what the heck, you get a cheaper rate but expected to pay more.. The calculation will break-even if more than 50% of the pre-paid user switched to post-paid because for them to bear the cost from 0.39/minute to 0.15/minute is a huge margin difference...

Should Digi successful, they would end up much better off than Maxis because last year the former were champion of pre-paid; being the first to introduce dynamic topup and giving sorrow headache all retailers due to profit margin problems where one RM10 reload coupon only fetches 0.30 revenue. The funny thing is that majority people would go for RM10 relaod coupon instead of RM30.

After having created so many new customers and converted customers, they now are looking to "contract" them, so to secure the market share totally. Because if you have been comfortable with one number, it is very unlikely you would want to change the number and disturb everyone else's address book.

even I am considering changing from Hotlink to postpaid.


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