Maxis Marketing Experiences

Maxis started off 2nd quarter 2005 with a bang... 3G 3G 3G.

On 23 April 2005, they warned the world that 3G is going to be the next big thing..

Finally, on 2nd July 2005, 3G is really launched for real. The launching was coupled with heavy advertisings on billboards, newspaper and also banners hosted on resellers' shop-front.

Probably due to luke-warm responses, on 24th August 2005, they highlighted the fact that 3G is now tied up with bank services.

Now, October 2005, I began to notice that Maxis advertisements are appearing on the Internet- yahoo.




Right now, they are promoting the idea of EMO - Push Email.

Lesson Learned:
1. Marketing is associated with risks.
2. Change strategy when expectations are not met.
+ Target different market
+ Change medium
3. No one can predict a "sure-win" marketing strategy. Therefore, performance tracking is important for every marketing campaign.
4. The only "promised" benefit of marketing investment is "branding" establishment. Other elements are subjective to abuse of market forces and lacking of intelligence.

Conclusion:
It is essential to keep marketing operating cost at its minimal for these reasons.