LG vs Panasonic, guess who wins ?
Panasonic - Envio (Scan, Clean, Save)
LG - Lee Young Ae. Period.
Initiatially, LG wins. Because a shopper would think about Lee Young Ae and the nice design of the air-cond shape. Similar to the reason why people choose iPod over Creative's Zen.
However, after a seller's recommendation, LG lost and Panasonic won.
The shopper decided to buy Panasonic. However, no business transaction is carried out because Panasonic Deluxe Model CS-C12GKH has no stock for 1 month already!
This is a good case study for marketing champaign.
Shopper didn't install any air-cond, still waiting.
Seller didn't sell any air-cond, still waiting.
LG is still waiting to sell.
Panasonic also waiting to sell.
Panasonic - Envio (Scan, Clean, Save)
LG - Lee Young Ae. Period.
Initiatially, LG wins. Because a shopper would think about Lee Young Ae and the nice design of the air-cond shape. Similar to the reason why people choose iPod over Creative's Zen.
However, after a seller's recommendation, LG lost and Panasonic won.The shopper decided to buy Panasonic. However, no business transaction is carried out because Panasonic Deluxe Model CS-C12GKH has no stock for 1 month already!
This is a good case study for marketing champaign.
Shopper didn't install any air-cond, still waiting.
Seller didn't sell any air-cond, still waiting.
LG is still waiting to sell.
Panasonic also waiting to sell.
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