SAS substantiates efforts towards K-economy

SAS Certification Program & SAS Smart Placement Job Portal launched in adherence to MSC Malaysia’s call for a knowledge economy

Business Intelligence is a niche software subject which deals with database, reporting and intelligence. It is a big concept which encapsulates the following sub-topics (core components):

I. Data-warehousing (which requires ETL processes, known as DTS in Microsoft SQL Server)
II. Cube building (OLAP)
III. Comprehensive reporting and analysis. Excel pivot table is one of such examples where data can be manipulated by users with much flexibility.

The most popular BI application around is perhaps balance scorecard.

Press Release:

Photo: SAS Academic Program on 28 June 2007: (L-R)

1. Jimmy Cheah, MD SAS Malaysia
2. YB Datuk Ong Tee Keat, Deputy Minister of Ministry of Higher Education
3. Jim Goodnight Chief Executive Officer (CEO), SAS Institute

The event was held at Shangri-La Hotel at 1.30pm , 28th June 2007.

KUALA LUMPUR, 28 June 2007 - SAS, the world’s leading business intelligence (BI) software provider, today launched two academic-related programs in active response to MSC Malaysia’s call for more substantial efforts from ICT companies towards a knowledge-based economy.

The SAS Smart Placement Portal and SAS Certification Program announced in conjunction with the SAS Academician Day held at Shangri-la Hotel, Kuala Lumpur demonstrates the company’s long-term commitment towards the academic fraternity, and is also in line with MSC Malaysia’s call for creating a solid knowledge-based group of ICT workers in the country.

Working with universities:

Presently, SAS software syllabus is incorporated as part of the curriculum of 13 major universities in Malaysia.

Jim Goodnight the founder and CEO of SAS Institute says, “Quite a number of graduates are already familiar with the usage of SAS software, and the SAS Certification Program is intended to provide these graduates the means to further validate their SAS software skills, enhancing their credibility as technical professionals with relevant industry knowledge.”

At the same time, taking into account the influx of SAS skilled workers who will be entering the workforce, SAS Malaysia has simultaneously launched the SAS Smart Placement Portal, an easy-to-use job portal specially designed to connect SAS-trained graduates with organizations using SAS software.

Specialized BI Job Portals:

“With corporations placing more importance on BI as the tool to stay ahead of their competitors, there is a clear demand for aptly trained, BI knowledge workers. The SAS Smart Placement Portal will help ensure the placement of the right SAS-skilled workers at these organizations in need of their contributions,” said Goodnight.

The SAS software (formerly known as “Statistical Analysis Software) was originally developed more than 30 years ago in 1976 by Jim Goodnight the founder and CEO of SAS Inc.

Goodnight, who was recently named as the latest member to the International Advisory Panel (IAP) for MSC Malaysia, is in Malaysia on his inaugural visit to the country for a meeting with the Prime Minister YAB Prime Minister, Dato’ Seri Abdullah Ahmad Badawi.

Creating a niche workforce:

“To produce a workforce for the 21st century, we need to help create innovative programs where intelligence is infused in every part of the curriculum and creativity is fostered in every discipline. The SAS accreditation programs will help produce a niche workforce that is skilled in analytics that knows how to use information effectively as a competitive edge to raise the performance of local organization to international levels”, Goodnight said.

Multimedia Development Corporation CEO Dato’ Badlisham Ghazali lauds SAS’s move, “The launch of both the certification and portal clearly reflects SAS commitment to play its part to support the move to develop Malaysia into a centre for knowledge-based workers and talents.”

“Goodnight is a veteran and knowledgeable guru in the field of BI and we hope he will continue to lend his vast experience and skills to further strengthen the development of MSC Malaysia and its vision to compete it a borderless world via K-Economy,” he adds.

Goodnight, a former professor with a doctorate in statistics from North Carolina University is a strong advocate of education as the way for corporate, industry and national progress.

“Education is critical to the success of a person, organization and ultimately the nation. Aptly skilled individuals will eventually be the backbone of the business, so organizations should procure the right talents because creative employees are the ones who pioneer new technologies, give birth to new industries and power economic growth,” he ends.

About Dr Jim Goodnight:

Goodnight has helmed the company since 1976, overseeing an unbroken chain of revenue growth – a feat almost unheard of in the software industry. Its unique business models and the importance SAS places on R&D has made it the preferred choice for most of the FORTUNE 500 companies.

Renowned for its corporate culture, the company was inducted into the FORTUNE's "100 Best Companies to Work for in America", "Hall of Fame" in 2005 after being listed in the top 20 for eight consecutive years. It was also listed by Working Mother as one of the 100 Best Companies for Working Mothers 13 times, featured in a segment titled "The Royal Treatment" on CBS' 60 Minutes and more recently was featured as the Best Place to Work on the Oprah show.

Goodnight co-wrote the piece, "Managing for Creativity," with author Richard Florida in the July-August 2005 issue of Harvard Business Review, to showcase the company's strategy to keep employees and realize peak performance.

Passionate on education, goodnight strives to make education the focus of SAS' philanthropy. He is also an active speaker and participant at the World Economic Forum. He was appointed to the Atlantic Council of the United States President’s International Advisory Group in dedication to his excellence in business.

In 2004 Goodnight was named the "20th Century's Great American Business Leaders" by Harvard Business School in recognition for three decades of leading a business that has changed the way Americans have lived, worked and interacted in the 20th century.

About SAS:

SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

For more details, please contact:

SAS Malaysia
Jeanisha Wan
Marketing Manager SAS Malaysia
Tel: 03-2273 6288

PR Agency
Sirius PR Sdn Bhd
Tel: 03-7805 2700

Other Competitors:

SAS is competiting with the following key competitors from around the world. However, SAS is one of the few who provides full set of solutions from data warehousing to cube building to reporting and analysis.

I. Cognos (Full set)
II. Business Objects (Full set)
III. IBM DB2 (Focusing on data warehousing)
IV. Microsoft SQL Server (Full set since 2005 reporting services)
V. Oracle (Full set)
VI. SAP BI tools (Partial - using MS Excel as interface for reporting & analysis)
VII. Hyperion (Focusing on reporting & analysis)

SAS has a market share of 10.2% as of July 2006, according to IDC.

Check out also recent IT-Education happenings in Malaysia (K-Economy efforts).

I. Thumbs up for Celik Komputer.
II. Teachers urged to tap resources from the Internet.
III. Songs can help to learn English.
IV. Satyam strategic tie-ups.
V. Star rating for school ICT usage.
VI. Intel brings ICT for education initiative in Malaysia.
VII. Dabong awakes to info age.
IX. Race to make school smart.
X. Reviewing non-ICT promoting curriculum.