CelebMania : MTOUCHE Launches Latest Interactive TV Offering

Just in line with recent announcement of NCDG (Network content development grant) by MCMC, mTouche doesn't come in slow to call the shot in order to set the standard for the content industry.

mTouche was last seen on the media scene with the launching of M-Bit Network; world first peer-2-peer file search and super distribution network.

Now, it is launching CelebMania which is an 3D interactive TV show.


CelebMania will run live at a later date (with further notification) on TV3 and NOT on 19 July 2007 as initially scheduled.

Press Release:

KUALA LUMPUR, 18 July 2007 – Following the successful run of Insomnia, an interactive TV programme aired on TV3 late last year and earlier this year, MESDAQ-listed mTouche Technology Berhad (“mTouche”) together with UK-based Cellcast Plc (“Cellcast”) today announces the launch of its latest interactive TV show CelebMania, through their joint venture company Cellcast Interactive Malaysia Sdn. Bhd.

Interactive 3D TV Show:

CelebMania is the first interactive TV show to be aired on TV3 that uses a three dimensional (3D) virtual set, featuring high tech graphics and puzzles elements on the show. Celeb Mania blends popular entertainment with interactive quizzes that are highly captivating and competitive in nature.

Eugene Goh, CEO of mTouche says that the local TV broadcast landscape is changing with the impact of interactive TV shows.

Value-add to Game Shows:

“Game shows that feature a limited studio audience are conservative and clichés in this age. People are no longer contented with shouting their answers at the TV screen during quiz shows. Technology has enabled this current era where every TV programme audiences everywhere can take part, just as the trend in tech-advanced nations such as in Japan, Korea, and India today.”

“As such, we see quality interactive TV shows that offer insightful content and attractive prizes becoming very popular here in Malaysia”, he adds.

A mashup of Joint-ventures and Levaraging:

CelebMania is a late-night television show created for terrestrial television. Viewers are able to participate in brain-teasers and quizzes, while being entertained with high-energy comedy sketches, musical acts and celebrity gossips.

CelebMania, which will hosted by local celebrity, Sharifah Shahirah, and popular comedian, Din Beramboi, is the second interactive TV show to broadcast over TV3 using Cellcast’s Interactive Television (“iTV”) format and solutions, leveraging the mTouche™ Intelligent Short Messaging Platform, mTouche™ Interactive TV Platform for Premium Short Messaging Services (“SMS”) and Premium Interactive Voice Recognition (“IVR”) services.

Goh is confident that CelebMania will do equally well, if not better than the hugely successful Insomnia, rated the No. 1 interactive TV show at TV3 which was aired from late 2006 till early this year.

World Class Production Team:

He says “Our ability to produce highly rated TV shows are credited to our having a world class production team with more than 10 years of experience in this field. mTouche is proud to be spearheading the local broadcast industry by having a major part in developing quality, interactive content.”

mTouche’s excellent working relationship with Media Prima group which owns all four Free-to-Air Channels, namely TV3, NTV7, TV8 and Channel 9 has also made this production of CelebMania possible.”

Of Becoming and Unstoppable Trend:

Interactive TV has reached nationwide audiences in Indonesia and Thailand, and mTouche firmly believes that this is an unstoppable trend in Malaysia. With its high mobile phone penetration, advanced telecommunications infrastructure, vibrant media environment, audience participation - especially from youths of the ‘thumb generation’, interactive TV will certainly revolutionize how TV programmes are being played out in Malaysia.

About mTouche Technology Berhad

mTouche Technology Berhad is involved in the provision of mobile short messaging technologies such as mTouche Intelligent Short Messaging Platform and mTouche Content Provisioning Platform. It is a forerunner and leader with expertise in mobile messaging technologies and interactive media applications (which includes television, radio and press) in South-East Asia with operations in Malaysia, Singapore, Indonesia, Thailand, Australia, Hong Kong, Vietnam, India and China.

About Cellcast plc:

Cellcast is an interactive digital broadcaster listed on the Alternative Investment Market (“AIM”) and is engaged in the design, development, manufacturing, marketing and sales of interactive television applications, formats and services and other telecommunication solutions/equipment in the United Kingdom and worldwide.

Headquartered in London, with associated operations in Paris, Beirut, Mumbai, Hong Kong and Buenos Aires, Cellcast’s applications and programming are distributed on the Sky Digital platform in the UK and broadcast partners include Canal+ in France; Future TV, LBC, MBC, Dubai Television and Rotana in the Middle East; Telefe in Argentina, and Zee TV in India.

For further queries:

Jade Lo
Sirius PR Sdn Bhd
Tel: 03-7805 2700


Anonymous said…
Mtouche the largest spammer in Singapore and JB! Yeah right, now spam on TV.
Brandon Teoh said…
Let the mTouche PR address this issue.

Waiting for their comments.