SonicWall is into business continuity and targeting the enterprise market. It is being carried by ACA Pacific. Recent activities include launching of a site to site data backup and recovery solution.

It is good to note that SonicWall is a brand and it certain serves them well in terms of creating alliances with others. Recently they have a strategic tied-up with Procurve from HP. In fact, Procure is actively seeking products to complement it large business segment, which is also into business continuity. However, this is not without the pre-requisite for a good brand like SonicWall.

Such game play is the norm for the enterprise market, it is one step away from acquisition of a company, its revenues and clients. With such move, SonicWall directly gain access to all clients of Procurve who may need a United Threat Management technology critically or who may think it is nice to have. Either way, it is win win for all parties.

Brand is powerful to break the barrier of racism, prejudice and political incorrectness. Customers also more willingly to pay for branded products because there is a noble deed in obliging to that, while non-branded products sales usually suffer abuses in terms of payment. This is a big issue in the IT industry.

This event is worth to take note as a best practice for product marketing strategy in the enterprise security market.

Press Release:

KUALA LUMPUR – July 18, 2007– SonicWALL, Inc. (NASDAQ: SNWL), a leading provider of network security, email security, secure remote access, and backup and recovery solutions, today announced an agreement to align with ProCurve Networking by HP to provide new levels of security price performance to enterprises world wide. SonicWALL has joined the ProCurve Alliance, a recently-announced program designed to offer customers security, mobility and convergence solutions that have been tested and qualified for interoperability with ProCurve offerings.

Unified Threat Management:

Through this alliance, SonicWALL will extend its award-winning Unified Threat Management (UTM) technology into the ProCurve network environment, taking part in ProCurve's ProActive Defense strategy to proactively secure networks against internal and external threats.

Certified Product:

In order to join the ProCurve alliance, SonicWALL completed a rigorous application process that includes technology certification to ensure solution interoperability, simplified deployment and optimized performance. ProCurve and SonicWALL are currently engaged on product certification, undertaking extensive testing to help ensure solution interoperability.

Strategic Tied-Up:

“Dynamic, layered security is a primary requirement for all networks,” said John DiLullo, vice president, Worldwide Sales at SonicWALL. “Many security threats now originate within the LAN, so deep packet inspection across every interface within the network is essential. Additionally, as networks become more dispersed, security needs to be armed at the edge as well as from the inside out. Through this collaboration, SonicWALL and its channel partners will be able to support ProCurve’s strategy of enabling customers easily to maintain the highest levels of security on every network segment without imposing a price penalty for premium performance.”

Unit Market Share Leader:

SonicWALL has been named unit market share leader in Unified Threat Management for seven consecutive quarters according to IDC’s Worldwide Security Appliance Quarterly Tracker Report Q4 2007. To date, SonicWALL has shipped over one million appliances running its award-winning Unified Threat Management and gateway threat protection services, protecting tens of millions of users worldwide.

It Is All About Firewall Solutions:

SonicWALL’s UTM firewalls include the acclaimed PRO Series for mid-range deployments and the recently unveiled NSA E7500™ multi-core UTM security platform, designed to provide network and data technology to larger networks, distributed enterprises and data centers. The NSA E7500 is the flagship of SonicWALL’s new E Class line of premium performance solutions, which also includes Email Security offerings and, through its acquisition of Aventail, a range of high end SSL VPN solutions.

About SonicWALL, Inc.

Founded in 1991, SonicWALL, Inc. designs, develops and manufactures comprehensive network security, email security, secure remote access, and backup and recovery solutions. Over one million SonicWALL security appliances have been shipped to protect tens of millions of computer users in businesses worldwide. SonicWALL is headquartered in Sunnyvale, California and trades on the Nasdaq under the symbol SNWL.

Press Contact:

Ng Swee Yoke
ACA Pacific Technology (M) Sdn Bhd
Tel: 03-7803 4600

Jade Lo
Sirius PR Sdn Bhd
Tel: 03-7805 2700