The Long Tail Justification

Previously we look into the scenario which justifies the following:

1. Search engines would purge old contents to make way for new ones. And because of this, there is a case for continuous efforts of web marketing. It can't be that bad, you just have to keep producing new contents based on the same idea.
2. Purged contents would come back in a roller coaster manner.

To prove this, take a look at the following scenario.

Google Analytics

Picture above depicts the life-cycle of this topic since its inception (21st June 2007) up till today. It peaked once.

And to give you a better perspective, it took a cycle of 20 days for each "dormant" period.

Google Analytics

From 30th June 2007 to 20th July 2007 (20 days).
From 15th August 2007 to 4th Sept 2007 (20 days).

Currently, the topic for this page ranks at position 11 under Google search. Would it reach another peak ? Let's keep it under intensive care unit (ICU).

As much as I want to associate this largely to the effect of "The Long Tail" concepts. The book also suggest otherwise that it is normal for old web pages to suffer from decay of popularity. It states in the book that,

"Google is not quite time-agnostic, but it does measure relevance mostly in terms of incoming links, not newness. So when you search for a term, you're more likely to get the best page than the newest one. And because older pages have more time to attract incoming links, they sometimes have an advantage over the newer ones. The result is that the usual decay of popularity for blog posts and online news pages is now much more gradual than it was, thanks to the amount of traffic that comes via search. Google is in a sense serving as a time machine, and we're just now being able to measure the effect this has on publishing, advertising, and attention."

Therefore, feel lucky that Google and other search engines have helped you to get through the audience of the world, I respect that greatly.

My conclusion is that it makes business sense for them to purge older web pages because that would complete the Long Tail economy. And to counter-strike that, we just have to maintain the marketing by continuously creating new contents on the same subject which interests us.


chi howe said…
Interesting take on 'long tail' concept at work with search engines. Probably try to pick up that book on 'long tail'