SAS Malaysia appoints new Head of Channels & Alliances

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Press Release:

KUALA LUMPUR, 19 November 2007 - SAS Malaysia, leading provider of Business Intelligence (BI) solutions today announces the recent appointment of Jonathan Lee as its Head of Channels & Alliances.

The appointment of Jonathan Lee is in tandem with SAS Malaysia’s onward strategy to cover a wider market and to extend SAS market leadership in Malaysia via Channels and Alliances. So far, SAS Malaysia has principally been operating via a direct sales model.

Jonathan Lee has more than 10 years experience in the IT industry in the area of Marketing and Channels, and has worked in both hardware and software companies including Patimas Group of companies, NEC Malaysia and IBM (ASEAN). He holds a Bachelor of International Business and Trade Relations from an Australian-based university.

Jimmy Cheah, Managing Director of SAS Malaysia, says that Lee’s appointment is a clear indication of SAS Malaysia’s focus moving on for 2008, “SAS has tremendous offerings to all organizations looking to improve performances and competitiveness with better insights of its data, whether enterprises or SMIs, public or private. We look to work with partners who bring about specific vertical industry value which can synergize with our existing and new offerings to the expanding BI market. Via our direct sales force and now complemented by our alliances and channel partners, SAS will have greater reach and expertise to effectively address all sectors of the growing market space.”

SAS Malaysia has been the market leader in BI for the past few years and according to the1H07 IDC AP BI Tracker, SAS holds 31% of the BI market share.

About SAS

SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

For more information:

Jeanisha Wan
Marketing Manager
SAS Malaysia
Tel: 03-2162 2227

PR Consultant
Sirius PR
Tel: 03-7806 2700