Adobe Master Tour 2008 (Malaysia)

The masters are here in Kuala Lumpur after nearly 7 months of world touring. This is their last stop...

Rufus Deuchler

A full-fledged graphic designer, had his own design studio in Florence, Italy, and has been teaching graphics to college students for over 15 years. He is an experienced InDesign user and will share his favorite design workflow techniques, using all of the applications contained in Adobe Creative Suite 3 Design Premium. Join Rufus to see him create logos in Illustrator, edit images in Photoshop, prepare an InDesign document for publication on the web, and produce an interactive PDF that includes navigation aids and an embedded media.

Jason Levine

Prior to joining Adobe, was a full-time recording and mastering engineer, working in studios all over the US. His mastering of sound brought him to also get deeply involved with all the video applications included in Adobe Creative Suite 3 Production Premium. Follow Jason as he shows you his best practices when it comes to delivering professional, rich media productions, whether you’re in post production, broadcast, sound design, or any dynamic content creation environment.

Greg Rewis

World renowned Web Expert, and co-author of “Mastering CSS With Dreamweaver CS3”, will show you how to build modern, standards-based web sites and experiences. Greg will be showing you how to best prototype your websites, and then bring them to life using the applications contained in Adobe Creative Suite 3 Web Premium. You will also be shown the opportunities offered by the AJAX framework and Flash Video, to make your websites truly engaging.

Paul Burnett

Flash Guru.

These four master evangelists are here in KL today.




From left( Paul Burnett (Seated), Greg Rewis, Rufus Deuchler, Jason Levine).

They have the same styles (long hair (if possible), black shirts and blue jeans (this is good taste) and all uses Apple laptop (It should be Macbook Pro).

I still think Lenovo ThinkPad is the best laptop in the world. But check out the web site, it is not as cool as Macbook Pro's web site. Greg Rewis would probably yell "arghhhh........ that is horrible looking, do Chinese have good taste ?" Rufus would cross his finger and Jason would try not to comment and Paul thinks that Flash can save the world with any problems.

So, each of them represents an area of expertise (horizontal) that Adobe's products have to offer. Paul Burnett is the exception.

The three distinct areas are:

1. Rufus Deuchler - Design (print)
2. Jason Levin - Video
3. Greg Rewis - Web

For each of these areas, Adobe has a set of software tools and are packaged as Adobe Creative Suite 3 (Web, Design and Video).

Collectively, these suites form the Adobe Creative Suite 3 Master Collection.

So the masters together with Burnett are here to enlighten us how each component of the master collection can work together seamlessly to solving major multimedia projects which would require designs, video and web presentation.

This entry will not cover into full details, stay tune for future entry soon.

Here is the sneak peek what has been evangelized this morning.

No	Purpose	Tools	Actions
1	Assets management	Bridge
2	Changing appearance of designs	Illustrator	Using appearance panel
3	Maintaining objects’ colour relationship	Illustrator	Using LiveColor
4	No more limitation of working with tapes	onLocation	Perfect clipping without dropping interruptions
5	Videoing optimization	onLocation	- Using waveform monitor - Zipper’s pattern
6	Still recording while editing	PremierPro	Using Timeline
7	Turn layers on/off	Photoshops	Using layer comps
8	Show customers the web prototype before building it	Fireworks	Using pages Using master page
9	Grouping of objects’ attributes	InDesign	Using object styles
10	Build web pages with CSS and don’t start from a blank page (Get a headstart)	Dreamweaver	- Choose template as starting point. - Use smart objects - Make use of the optimization engine of Fireworks (built-in Dreamweaver)
11	Create sub titles (lower third) for your videos	AfterEffects	- Using the healing brush - Use smart filters - Place logo on video
12	Export designs to web formats	InDesign	Use XHTML support option
13	Work with AfterEffects’ objects directly	PremiumPro	Use dynamic link
14	Get client’s comments for the video produced for collaboration.	Adobe ClipNote	Save the comments into XML file and import back to PremiumPro
15	Create templates for web documents	Dreamweaver	Using CSS to format the web pages (best practice)
16	Creating interactive buttons for interactive pages	InDesign Acrobat 9
17	Animate designs	Flash	Using Action script 3

Key Points:

• Photoshop and Fireworks are almost the same. Photoshop is catered for the general market while Fireworks optimizes the design for the web. For instance, image files optimization (compression), the resulted size is smaller from Fireworks than Photoshop. This is due to different optimization engines which the Fireworks originated from Macromedia.
• All software can work and support each other extensively. This means that you can see all the layers of a photoshop files inside Fireworks.
• Uniquely each software can work independently and cater for different needs in the market.
• Flashvideo (FLV) capitalizes 80% of market share; thanks to YouTube

The masters and Burnett will be leaving Kuala Lumpur Malaysia by Saturday.

Good bye to Rufus Deuchler, Jason Levine,Greg Rewis and Paul Burnett.

Great show guys and do come back again next year.