More Than 20 Companies Show Support for Adobe ‘Strobe’

At the 2009 Streaming Media East Conference in the U.S., Adobe Systems announced that global media companies, content delivery networks (CDNs), publishers and advertising networks are embracing Adobe’s open framework for building custom media players. Code-named “Strobe”, the new framework will help establish an industry standard for media players and will offer production-ready components to streamline the development process, reducing the time content publishers spend creating playback technologies.

Strobe will incorporate media player features found in Adobe® Flash® Media Server 3.5 software, including Dynamic Streaming to help ensure a high-quality, uninterrupted video viewing experience as network conditions change. Also included will be DVR functionality to pause and seek within live video, HTTP progressive delivery support and pluggable support for multiple content delivery networks.

With an open framework, developers can use Strobe software components to add rich functionality such as advertising, user measurement tracking and social network integration – without having to code the functionality directly into the media player. Strobe’s architectural design provides an extensible platform that enables developers to use only the parts of the framework they need and assemble plug-and-play software components, from Adobe and third-party providers.

Strobe further broadens the reach and capabilities of the Adobe Flash Platform, the No. 1 technology for video on the Web. According to comScore, approximately 80 percent of online videos viewed worldwide are delivered using Adobe Flash technology. Adobe Flash Player software – already installed on 98 percent of Internet‐connected desktops – gives viewers access to rich content without having to download additional software. By providing an open framework for media players based on the Adobe Flash Platform, content owners can be sure that programming will reach the largest possible online audience as they bring their Strobe-based video players to market.

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