Adobe Expands Scene7 Services into Asia Pacific

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Adobe Systems announced it is introducing Adobe® Scene7® services into the Asia Pacific market. Adobe Scene7 is the leading hosted rich media platform for e-commerce and multi-channel marketing companies that are publishing content to drive online business. As part of the expansion, Adobe has established a sales organization and customer support resources in Japan and a new data center in Singapore to ensure optimized dynamic media services for the APAC market.

Business-to-consumer e-commerce sales for the five major markets in the region – Japan, South Korea, Australia, India and China – totaled $73.3 billion in 2007, with 62.3 percent coming from Japan. Industry analysts forecast APAC online sales will continue to grow at a 23.3 percent annual rate reaching $168.7 billion by 2011.

By using the Adobe Scene7 platform, companies serving the APAC markets will now have local access to cross-media publishing on the Web, via e-mail, in print or on mobile devices to help their businesses grow faster. Adobe Scene7 hosted solutions allow the automation of cross-media management, enabling users to streamline online images, reducing volume by up to 80 percent and potentially cut photography costs in half. Customers have experienced up to a 90 percent increase in sales across all channels as well as doubling conversion rates, while reducing returns by over 10 percent.

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