Juniper Networks and O’Reilly Media Release New Book on Green Networking

Juniper Networks and O’Reilly Media have released a book on green networking. ‘The Sustainable Network: The Accidental Answer for a Troubled Planet’, a special project of Juniper's corporate green initiatives, features the products and services of the entire ICT industry - from routers to mobile phones, from computers to data centres – and is said to be for anyone who uses a laptop, or has a Facebook page or uses their iPhone to stay connected.

Written by sustainability consultant Sarah Sorensen, the book talks about why the network as the foundation of global communications infrastructure is the best sustainable technology available to help tackle a wide range of problems - from energy conservation to economic and social innovation - with its future depending on the continued penetration of broadband, as well as industry innovation.

Sorensen neither advocates one networking industry vendor over another, nor recommends one networking implementation over another, but urges individuals, governments, markets and organisations to put the power of global networking to good use as a tool for sustainable action with the potential to: reduce global CO2 emissions by 15% by 2020 by replacing physical tools with virtual ones (McKinsey), to let individuals participate in global markets, and to give people a platform to bring like minds together and mobilise them to assemble support for social causes and to better influence and shape public discourse and policy.
Publishers O'Reilly Media are chroniclers of cutting-edge development, homing in on technology trends that really matter and spurring their adoption by amplifying "faint signals" from alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. The Sustainable Network: The Accidental Answer for a Troubled Planet’ is available at : http://catalog/9780596157043/ and from the Safari Books Online service at : and via

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