Free service and survive on ads; think twice

Pandora Internet Radio's 10 Years Business Experience

Refer to 'Pandora files for $100-million IPO with hopes of turning a profit'

Because Pandora is largely a free service, only 9% of its revenue in the fiscal year ended Jan. 31, 2010 came from subscriptions and other paid services. The vast majority of the company's revenue came from advertising.

The company claims to have 80 million listeners, which its service is only restricted to the USA (due to licensing constraint)

So, 80 million listeners with 9% of revenue from subscriptions and other paid services. 91% from advertising.

Pandora forks over 60% of its revenue to pay royalties (for music owners).

Pandora software is running on multiple devices.

The service first became available on computer via Web browsers, but its membership took off when Pandora introduced a version for the Apple iPhone in 2008. About half of Pandora’s subscribers use the service on mobile devices.

So, it has capitalized on the mobile devices market; which helps.

Major investors in the company include Crosslink Capital, which holds 23% of the shares, and Walden Venture Capital, which owns 18%. Westergren owns just 2.4%. Former News Corp. president Peter Chernin, who joined Pandora’s board in January, owns less than 1%.

Now, it is targeting cars.

Malaysia only has 24 million people. Talking about applying the scenario to ease traffic jam stress, Kuala Lumpur has the most 2 million people. So, if we include those staying in P.J, the Klang Valley has about 3 million or 4 million at most; affected by traffic jam on daily basis.

So, 4 million listeners with 9% of revenue from subscriptions and other paid services. 91% from advertising ? What do you think ?

It is not easy to setup a company.

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