Juniper Networks Appoints Choo-Siang Lee to Drive Dell Alliance in Asia Pacific

Juniper Networks® announced the appointment of Choo-Siang Lee to the key position of Dell Alliance Director, Asia Pacific. The recruitment of Lee, who has extensive vendor alliance leadership experience, signals the company’s determination to expand its business with Dell aggressively across the region in 2011 and beyond.

Customers in the virtual era demand IT solutions that drive efficiency, rapidly deliver business value, and power innovation without locking organizations into proprietary technology. To meet these demands, Dell and Juniper Networks have partnered to offer OEM Juniper routers, switches and security devices under the Dell PowerConnect J-Series family, which is being sold through Dell's direct sales and its PartnerDirect channel.

“This is an emerging alliance with huge potential for both companies in Asia Pacific and joining Juniper now means I have a lot of freedom to design sales engagement framework and go-to-market architecture,” said Lee. “Combining Juniper Networks’ excellent technology with Dell’s very strong enterprise sales capabilities is going to have a very powerful effect.”

“There’s plenty of low-hanging fruit to be gathered in our existing joint account across the region and we’re already starting to build enablement and competency that will lead to value-added sales of integrated solutions. This enhances Dell’s reputation with customers as the value leader for enterprise infrastructure, providing a single point of escalation from desktop to data center. It’s got competency, credibility and value.”

Lee joins Juniper Networks from Microsoft where he spent four years building its alliance with Dell across Asia Pacific. Prior to this he worked in Dell’s Advanced Systems Group.

“Bringing Choo-Siang on board is a pivotal appointment for Juniper Networks in Asia Pacific,” said Brad Gray, vice president Strategic Alliance, APAC, Juniper Networks. “It is hard to imagine anybody more qualified and experienced for this role. I know he is as excited as I am about the opportunity to realize the immense potential of the Dell and Juniper Networks alliance across the region.”