Leading SE Asia Digital Agency Announces Development of New Social Platform

Antics Media Sdn. Bhd., part of the Antics Group of companies, today announced that they have commenced one of their largest projects to date – StyleKandi. It is expected to launch its Beta Phase on the 8th of March 2011. StyleKandi’s aim is to become the top Malaysian Social Platform for users to ignite trends and share style & fashion tips with one another. The site will also profoundly promote related blog content from around the region to become an almanac for all things stylish and new. The tagline ‘Collective Inspiration’ serves as an all-encompassing summary of the project, encouraging people to inspire and be inspired alike.

StyleKandi is a platform that allows users to discover new trends and fashion. Here is a chance to be part of or even start the next big thing. A user can upload their blog posts, share their pictures, post their Flickr photos or even synchronize from their preferred social networking sites to share with the community instantly. Be a designer, blogger, or just someone proud of their new sneakers, watch as a certain style catches fire and inspires the community.

StyleKandi uses a sophisticated algorithm to determine how ‘cool’ a post or look is. Users can show their love for a certain style, and the community will eventually determine its popularity.

Style Kandi is due to fully launch on the 31st of March 2011 and is expected to reach worldwide coverage by year end. “This is a very exciting time for us and for Malaysia as this is an opportunity to put the country on the map when it comes to the creation of an innovative Social Networking site” says Mark Wills, Managing Director of Antics Media, “The biggest challenge was to understand and integrate all that a social networker or blogger might want in one social networking application. We are close to launching the Beta phase, and looking at the development of the site, I’m very pleased and confident as we have managed to incorporate all aspects required to complement a social networker’s routine, including usefulness, creative style and user friendliness, all while delivering a unique product altogether.”

Users can already apply for a beta version of the site on www.stylekandi.com. The beta testing session is due to start on the 8th March 2011 with the full site release coming in on the 31st of March 2011.

Check out full details here.

Ok. This is very interesting actually.

Since it is not yet available (but you can check out the site at http://stylekandi.com/), my guess is that they are creating a social media analytics platform.

I am not sure how great the technology is going to be, but it will sure have some kind of content aggregation with analytics functions.

It is going to be one of the few social media applications out there.