SAS Malaysia Holds 1st ever Analytics Day; Bridging Key Technologies between Corporate and Academic Sectors

SAS Malaysia, the local leading brand in Business Analytics, today announces its collaboration with Sunway University to hold the first ever SAS® Analytics Day 2011.Themed “How Will Analytics Transform You?”. The event is a knowledge-sharing platform on practical, real-life ways to leverage the technologies and solutions of business analytics.

Some 200 participants across Financial Services Institution (FSI), Commercial and Government (Public Sector), and Academia, where business analytics is actively deployed to drive customer value, attended this inaugural SAS Analytics Day 2011.

According to Managing Director of SAS Malaysia, Andrew Tan, “SAS Analytics Day 2011 jointly organized with Sunway University, is a testimony to our tireless effort in bridging the academic and corporate sectors in Malaysia.” He further elaborates that the academic sector, which covers teaching and research, generally experiences an annual double-digit growth in demand for analytics solutions.

Professor Robert Bignall, Vice-Chancellor of Sunway University, said, “We’re proud to be associated with SAS in organizing SAS Analytics Day. It will be the perfect platform to expose lecturers and students in Malaysia to real-world adoption and use of business analytics applications.”

Left to right Andrew Tan (Managing Director, SAS Malaysia), Encik Abdul Latib bin Talib (Director of Economic Indicators Division, Department of Statistics), Professor Dr. Robert Bignall (Vice Chancellor, Sunway University)

He added that the most effective learning methods for today’s students are “…derived from the sharing of knowledge and experiences in the real working world.”

In September 2010, SAS signed a Memorandum of Understanding with Sunway to include Business Intelligence and Data Mining in its BSc (Hons) Information System degree curriculum. This first global collaboration leads to ajoint certificate for each student who successfully completes the requirement for Data Mining and Business Intelligence. Sunway issues this certificate and SAS endorses it.

This year, SAS Malaysia marks its 25th year in working with companies to make more informed business decisions through business analytics. SAS offers a proprietary business analytics framework encompassing data management, analytics, reporting and proven industry specific solutions for high quality and interactive reporting.

Tan adds, “SAS had more than 30 percent share of the Business Intelligence market in Malaysia in second half of 2010, as reported by IDC Asia Pacific Semi Annual Software Tracker 2H 2010.”

Tan shared some examples of business analytics usage in the commercial world. Leading local financial institution, Bank Islam,uses SAS Credit Risk Management to spot potential problems before they turn into losses; price products and services more competitively; improve its asset base; and produce regulatory and management reports quickly and easily for improved decision making that promotes competitive advantage. Meanwhile, in Affin Bank, SAS Enterprise Risk Management helps the bank gain stronger competitive edge through better risk management practices.

Asia’s leading integrated gaming and entertainment resort, Genting Malaysia Berhad, leverages SAS Analytics and SAS Customer Intelligence to gain higher response rates in a test marketing campaign aimed at return visitors and to reduce time spent creating reports from 166.5 hours per month to just 16 hours.

In the government sector, Malaysia’s Inland Revenue Board (IRB) can churn out complex reports in a few days – rather than a few weeks – providing a much more detailed picture of taxpayers and helping increase compliance.

“There are more case examples to be shared during SAS Analytics Day 2011. Both SAS and Sunway will continue to lead insightful sharing and knowledge transfer between the Corporate and Academic sectors in Malaysia,” he ends.

Media Contacts:

Lynn Lee
PiPR Consultancy Sdn Bhd
Tel: 03- 7724 1710/ 012 323 4244


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