2011 was a year of significant IT innovation, with major advances in  both consumer and business sectors.  It was also the year of ‘cloud’,  but as we say goodbye to 2011, what does 2012 have in store for us?
Gina Tan, South East Asia Regional Director at Brocade (Nasdaq: BRCD) looks into her crystal ball to outline the top five technology trends we should watch out for in 2012:
Gina Tan, South East Asia Regional Director at Brocade (Nasdaq: BRCD) looks into her crystal ball to outline the top five technology trends we should watch out for in 2012:
- BYOD’ (Bring Your Own Device) changes IT procurement –  the company PC is becoming a thing of the past, as businesses  increasingly allow, and even encourage, employees to bring their  domestic, consumer devices into the workplace and access corporate  applications. This will allow application availability at anytime, from  anywhere, and will help business slash procurement costs. The smartphone/tablet phenomenon  will fuel this trend, and will drive uptake of Virtual Desktop  Infrastructure (VDI), wireless networking and end-point security  solutions in the corporate arena. However, it will create many problems  for IT departments as they attempt to mitigate risk, and signals a tough  future for PC and laptop manufacturers. Next year, I believe we will  see at least one high profile security disaster as a result of this  trend, and that will be  a wake-up call for companies to get proper  security processes in place before unlocking their networks to all and  sundry.
 
- Campus LAN gets smart – with ‘BYOD’, the growth of smartphone/tablet usage among consumers and the Unified Communications market set to triple by 2015,  the Campus LAN will have to step up to the plate to meet demand - 2012  will be the year the campus gets smart. Legacy environments will not be  able to cope with the huge pressures being placed on them;  high-performance applications (such as video streaming, IPTV, real-time  image transfer and distance learning) will suffer as a result and  productivity/revenue/brand reputation will fall. I predict that by the  summer of 2012, we’ll see enterprise-class characteristics introduced  into campus LAN solutions at a more affordable price point. This level  of innovation will, for the first time, give companies the simplicity  and performance required to meet modern business demands and transform  the way campus-wide networks are engineered.
 
- Rise of ‘Cloud Service Revenue’ – 2011 saw organisations  slowly moving towards the cloud and this pragmatic adoption will  continue in 2012, but will also see the rise of a new form of revenue  generation as enterprises from outside the technology sector move  towards ‘Cloud Service Provision’. In the current economy, businesses  look to sweat every asset at their disposal and more and more will look  to leverage their data centre environments to offer cloud services as an  additional revenue stream. Those companies wishing to address this  burgeoning market will need to have the right data centre architecture  in place – a highly virtualised, fabric-based network topology,  delivering reliability and performance to meet strict SLAs – to respond  to customer demands, and I predict that we will see some high profile  casualties as a result of providers trying to make a fast buck.
 
- Greater commoditisation – IT commoditisation will continue  through 2012.  The maturity of server virtualisation means that hardware  is less important; as real estate/energy costs spiral and companies  look to reduce capital outlay (CapEx), virtualisation strategies will  permeate all companies and the CXO will become more vocal in whether or  not their organization has a plan in place. Traditional,  enterprise-owned, clients will become obsolete and businesses will turn  to virtualised or even hosted, environments to reduce TCO through  procurement of lower cost hardware. Companies that get this right will  reap the benefits, but they will need to make sure that the network  foundation upon which all virtual environments operate is fit for  purpose; get this wrong and soldier on regardless and there will be  many, many problems.
 
- Data consumption continues to sky-rocket – 2011 was the year  in which ‘Big Data’ stole headlines, but this trend will continue  unabated through 2012. The last five years have been awash with new ways  to generate, consume and store data – in 2011, the average smartphone  user consumed 15Mb of data each day, but this will grow to 1Gb by 2020;  as consumers, we will place huge demand on networking and storage  resources because of this.  Businesses will need to look at innovative  solutions to increase network stability and performance while driving  down costs to remain competitive.  Those who ignore this trend will face  major problems, and we may see one or two more examples!
 
- And finally… the year of the FABRIC – Holistic data centre  fabrics – from the storage environment through to the Ethernet network –  are going to be the big trend in 2012. All my previous predictions will  rely on this. Fabric-based architectures will become mainstream,  building on the success of early adopter businesses that have reaped the  benefits of flat, reliable, high performance networks that can offer  simplified management and increased business agility. This trend will  see a fundamental attitude-shift to data centre design, and will  underpin many of the aforementioned predictions. After all, the network  is the heart and lungs of modern business and without it simple actions  like sending an email or accessing a document, taken for granted by all  of us, would be impossible. Fabrics will revolutionise network design  and change the networking landscape… forever.
 
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