SAS: Shift to 'Real Time' Operations is A Must in 2012

SAS Malaysia, the country’s leading provider of business analytics solutions and services, shares the most pressing requirement for analytics deployment for companies across all major sectors in Malaysia in 2012; to shift to a ‘Real Time’ mode of operations.

SAS observes that in Malaysia, businesses have started to realize the power of analytics to give them a competitive edge. However, while advanced analytics technology is already available - powered by high-performance computing, in-memory analytics, advanced visualization and mobile platforms, “…the use of analytics in Malaysia remains at a basic level.”

According to Andrew Tan, Managing Director of SAS Malaysia, players in the local scene have entered the era of Big Data where the traditional methods of analyzing business information are no longer competitive.

“Businesses that use analytics extensively and systematically to out-think and out-execute the competition will win in an ultra-competitive business environment. In fact, we see that the top players within the major industries of banking, telecommunications, retail and manufacturing – are starting to upgrade their business and customer analytics systems.”

“With this, we start to see a leveling of the playing field in these respective industry sectors.”

“Those who want to stay truly relevant have to up their ante to a ‘Real Time’ analytics mode of operations in order to stay ahead of the game,” Tan shares.

Shifting to ‘Real Time’ Operations

Tan says that a ‘Real Time’ mindset should be applied to the three areas of Information Management, Collaboration and Skills & Culture:
  1. Information Management – companies that progress faster through the analytics journey from enterprise data warehousing to advanced analytics powered by HPC, in-memory analytics and agile development techniques will be able to make decisions in near-real time.
  2. Collaboration – companies that leverage on advanced visualization capabilities and mobile analytics platforms will be able to achieve true collaboration between currently silo-ed operations and from the field all the way up the management chain.
  3. Skills & Culture – companies that hire, develop and retain a new breed of employees with advanced analytical skills otherwise known as ‘data scientists’ and create an environment where they can collaborate seamlessly with business domain knowledge experts will be able to innovate the fastest.
SAS Malaysia’s Sector Prediction

According to IDC’s Malaysia Business Intelligence (BI) Software Market report 2010, Malaysian organizations’ spend on BI will grow to about RM193.0 million by 2015 (from RM63.5 million in 2008).

Tan says, “The local banking industry will take the lead in the analytics race with the greater adoption of advanced information management, risk management as well as customer analytics.”

“This is followed by media and telecommunications service providers, government, retail and manufacturing,” he adds.