Brocade Expands Distribution Network in Malaysia

Brocade (Nasdaq: BRCD) announced the appointment of Springlab Distribution Sdn Bhd as a Brocade Alliance Partner Network (APN) Distributor for Malaysia.

Under the agreement, Springlab will distribute Brocade’s complete IP product range to its network of resellers across the country, including Ethernet fibre channel and converged switches, a complete family of Ethernet routers for enterprise, data center and service provider networks, Layer 4-7 application delivery and traffic management solutions, dependent and adaptive Access Points (APs), mobility wireless LAN (WLAN) controllers, network management software solutions, server connectivity solutions, and mobility security appliances.

Springlab was selected based on its ability to efficiently deliver a complete portfolio of scalable, high performance IP networking solutions to channel reseller partners, as well as its extensive knowledge, skills, and expertise in the networking industry.

Springlab will focus on Brocade’s offerings and on enterprise markets such as the public sector and government, healthcare, financial services, oil and gas, manufacturing, and retail sectors. In addition, support services for Brocade products distributed by Springlab will be provided through its contracted technical support entity. Through Springlab, Brocade will expand its reach to developing horizontal markets for server virtualization, server farm customers and Microsoft customers.

“As we continue to build our distribution in Malaysia and expand the reach of our APN channel program, we are pleased to extend the availability of our offerings through Springlab,” said Gina Tan, regional director, Brocade South East Asia. “This partnership will help us focus on delivering and implementing business critical networks that meet the evolving needs of our customers. Malaysia’s enterprise IT spending in 2012 is forecasted at RM31.5 billion (US$10.02 billion), a 6.1 percent increase over 2011, according to Gartner.”

“The distribution agreement increases Brocade’s coverage in Malaysia’s ICT market, especially outside of the Klang Valley metropolitan area. Springlab’s reseller network includes partners who complement our IP solutions in network security and network acceleration, and who are specialized in virtualization, as well as those that will bring us to server farm providers and new data center customers. With these partners, Springlab is in an excellent position to expand Brocade’s market reach in Malaysia.”

“Brocade is a world leader in IP networking and we are very proud to be working with them,” said Desmond Low, director, Springlab Distribution. “As businesses in Malaysia increasingly view their network as a critical asset, Brocade’s Fibre Channel and Ethernet fabric networking solutions can help reduce complexity and support new and distributed applications, while providing new levels of uptime and an open, multi-vendor architecture that protects their IT investments.”

“We will be able to supply Brocade solutions to a significant network of IP resellers, supported by IP tele-sales and industry knowledge. The key shareholders of Springlab collectively have more than 50 years of IP industry knowledge.”

Desmond said that the agreement enables Springlab to support its resellers throughout the solution sales cycle with tools, training material and resources, and guidance necessary to accelerate sales activities in the IP networking space.