Fujitsu Launches Global Supercomputer Campaign

Fujitsu, Asia’s No. 1 leading IT services and solution provider, kicks off a global campaign based on the supercomputing question of “What would you do with the world’s most powerful computer?”

The campaign commences globally via social media and conventional interactive channels; with the objective of engaging the mass public in an empowering, singular focus on the potential impact of supercomputerson human society.

This global campaign also shares Fujitsu’s milestones and contribution to the advancement of supercomputing capabilities which are available to various industries, and highlights how the power of technology can address various human issues for a better future.

Michele Lum, Marketing Director of Fujitsu Malaysia, says that this campaign exemplifies Fujitsu putting its ‘Shaping Tomorrow with You’ brand promise into practice.

“Supercomputing is set to make a profound difference to the world we live in, as we face increasingly complex social and business challenges. The target applications of computer simulations are widening and are becoming more compelling for commercial purposes as well.”

“High-performance computing will also be able to make real-time sense of the huge streams of data flowing through the business world to extract new insights into consumer behaviour and needs.”

“Fujitsu's ownership and access to this kind of supercomputing power can help translate a whole, new level of innovation to be available for the unique requirements of local markets and societies. By tapping on our global expertise and research, Fujitsu Malaysia can continue to provide technology solutions to local organisations and businesses for the long term.”

She also shares, “We joined forces with Japan’s leading research institute RIKEN to develop the world’s fastest supercomputer – the K computer. It will be used to find new sources of energy and tackle a whole range of climate change, sustainability, healthcare and industrial challenges. “This same supercomputer achieved the No. 1 position in the TOP500 ranking of supercomputers in June 2011.”

“Fujitsu is able to bring the power of supercomputers to the world and the possibilities are there for us to explore, in stepping towards our vision of a ‘Human-centric Intelligent Society’.”

Under this global campaign, Fujitsu Malaysia is running a “Redefine Impossible” contest that is open to the public on the Fujitsu Malaysia Facebook Page; with up to RM10,000 worth of prizes to be won – including the latest Fujitsu products.

The gist of contest is that the participant is required to answer the question “How would you Redefine Impossible and reshape the future?” and submit the entry through the Facebook page.

The contest is only eligible for Malaysians or residents of Malaysia aged 18-years old and above. Its closing deadline is 30th April 2012. The six best entries will be determined via public votes on Facebook, out from the pool of twenty shortlisted entries by Fujitsu. For more information, visit

“Through this local contest, we want to gather Malaysians’ best ideas on what the power of computers can achieve in the future,” says Lum.

Throughout the global campaign, Fujitsu will share educational information about supercomputing via its website, social media channels, Google, Facebook and Linked-in to collate public feedback on supercomputing development.

“It will be interesting to know what the public thinks of supercomputers as a tool to help mankind to solve problems around the world,” ends Lum.

To find out more about supercomputing and its vast, rapidly growing research and commercial potential, go to