MyIX Extends Network Connectivity to Content Providers

The operator of Malaysia’s sole neutral Internet Exchange, MyIX – also known as ‘Persatuan Pengendali Internet Malaysia’, today announces the extension of the Exchange’s existing peering network for easy connectivity with leading content providers.

According to MyIX Chairman Chiew Kok Hin, MyIX’s decision to extend the Exchange’s reach is to benefit MyIX members who now can have direct connectivity with some of the leading content providers.

“With this extension our members can have direct connectivity with the world’s leading social media provider and the world’s largest online store,” says Chiew.

He explains that with direct connectivity to these global content providers, MyIX members will have an option to lower their operational costs by bypassing longer and more expensive Internet data traffic routes.

“This extension will allow our member to improve the user experience of their Internet service, thanks to the direct peering with these global content providers via the national Exchange.”

Currently MyIX has 49 members consisting of local ISP and content providers, who leverage the national Internet exchange as ply route for their domestic Internet data.

“With the link extension of MyIX, we expect more members to sign up over the next 12 months as more of them will be able to appreciate the significant cost and performance advantage that the national Exchange provides to their Internet business,” says Chiew.

“Cost savings is the key benefit especially to the smaller members, as a substantial percentage of the internet local traffic is routed via MyIX to reduce their dependency on expensive international bandwidth links. MyIX will continue to play a crucial role in making Malaysia a leading option for the efficient routing of Internet traffic in the ASEAN region.”