Fujitsu Concept Stores Infuses Art of ‘Takumi’ in Digital Living

Fujitsu, the No.1 Global Windows-based Tablet PC Vendor (Quarterly PC Tracker Q1 2012, by unit shipments), announces the launch of a series of retail concept stores in Malaysia with the opening of their first Fujitsu Concept Store in Digital Mall, Petaling Jaya.

This store was inaugurated by Ms Yap Hui Hui, Country Manager, Fujitsu PC Asia Pacific Ltd, and showcases the entire range of Fujitsu’s collection from notebooks to their monitors and various other accessories, serving as a gateway to the world of Fujitsu’s products and services.

“In line with Fujitsu’s growing success in Malaysia, we are evolving ourselves into a lifestyle retail environment to serve our customers more effectively.”

“The Fujitsu Concept Store spearheads our strategy to drive growth in Malaysia by showcasing the range of Fujitsu’s end-user products in its full competitive and complimentary form. The Futjisu concept store promises to cater to all of our enthusiasts’ varied needs of gaming, multimedia, business and leisure,” stated Ms. Yap.

“Our concept store is designed to give customers the opportunity to have hands-on experience with the products to try for themselves to find out what best suits their needs,” says Ms. Yap, adding that the plan is to open a total of 3 Concept stores in Malaysia by end of 2012.

She adds, “The 1st Fujitsu concept store’s location in Digital Mall makes it a popular destination for consumers wanting options to fulfil their ICT, digital life requirements.”

As a one stop destination for Fujitsu’s products, the Fujitsu Concept Store provides customers with an opportunity to experience a more intimate ‘digital gadgets’ shopping extravaganza which is laid back and fulfilling. Infused with the Takumi concept, the store stays true to the brand’s original core of providing computing technology resonating throughout the products offered.

In line with Fujitsu’s commitment to enhance its product portfolio leveraging the latest in technology, the store features the entire range of Fujitsu’s products available in Malaysia.

The opening of the store is celebrated with a promotion - free products with purchases of the Fujitsu Lifebook LH531. First one hundred customers to purchase the notebook will receive a Fujitsu 500GB External Hard Disk worth RM229 and an original Fujitsu backpack.

The Fujitsu Concept Store will be open seven days a week from 11am to 9pm.