RadioShack officially opens in Malaysia, Southeast Asia with unique twist

Malaysians can now take pride not only in the fact that Malaysia is the first country in Southeast Asia where leading US-based electronics retailer RadioShack is now officially open, but also in the fact that it has been given an unconventional twist by being housed in a bookstore; Borders, the Gardens Mall.

RadioShack is an American brand with a 90-year heritage, offers innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs.

The grand launch was jointly officiated by the American Ambassador to Malaysia H.E. Paul W. Jones and retail magnate Tan Sri Vincent Tan who is the major shareholder of Berjaya Retail Berhad. In full force to support the grand launch was Berjaya Corporation’s Chairman and CEO Dato’ Robin Tan, Berjaya Retail Berhad’s Director Tan U-Ming and RadioShack Corporation, USA’s vice president of franchise Martin B. Amschler.

RadioShack entered into a master development agreement with Berjaya Retail Berhad in March to grow the franchise in 10 Southeast Asian countries. The Malaysian grand launch marks the activation of the agreement; 3 more RadioShack outlets are expected to open in the coming months – a stand-alone store at Berjaya Times Square and a store-in-store in urban bookstore Borders at The Curve and Tropicana City Mall.

RadioShack’s core targets include professionals, students, mothers and their families who want to stay connected and be abreast with technology. The brand also seeks to appeal to electronics hobbyists, a niche group that appreciates the fun in building and creating.

To get Malaysians excited about the launch and draw them into the brand, RadioShack will be giving out products both on-ground as well as on-line via social media. A total of RM35,000 worth of rewards of which RM30,000 are in the form of gifts with purchase will be given out commencing from the grand launch right up to 31st October or while stocks last.

The RadioShack Grand Launch Giveaway runs through 31st October 2012 while stocks last. Customers will be rewarded according to the level of spend:
  • Spend RM60 and above, receive an AUVIO® Earbud (worth RM29.90)
  • Spend RM120 and above, receive an AUVIO® Pearl Buds with Mic (worth RM59.90) in random colours
  • Spend RM250 and above, receive an AUVIO® Concert Class Stereo Headphones (worth RM129.90)
There will also be contests on social media and those interested to participate should join its facebook page.

The placing a RadioShack in Borders, a bookstore, is a first for both brands. Yau Su Peng, Chief Operating Officer of Berjaya RadioShack Sdn. Bhd. which owns the RadioShack franchise explained that this is to create a new type of experience for shoppers to do away with the feeling of intimidation while shopping for personal technology and electronics, to able to enjoy shopping as much as having the pleasure of reading a book - nice and easy.

About RadioShack

A leading American national retailer of innovative mobile and technology products, services and accessories, RadioShack brings to Malaysian consumers a targeted assortment of products centred on mobility - wireless handsets, e-readers, and tablet devices, electronics - personal computing products, digital music players, residential telephones, GPS devices, cameras, digital televisions etc and “signature” - home entertainment,wireless, computer and music accessories; general-purpose and special-purpose power products;headphones; technical products; and services.

In Malaysia, the franchise is owned and managed by Berjaya RadioShack Sdn. Bhd., a subsidiary of franchise developer Berjaya Retail (Cayman) Limited. Five stores are scheduled to open successively from August to end 2012 commencing with a single-stop-shop in Mid Valley Mega Mall followed by store-in-stores in Borders outlets in Kuala Lumpur and Petaling Jaya.

It carries several proprietary brands such as Auvio (audio/video cables, LCD TV's, headphones, premium surge protectors and speakers), Gigaware (computer, GPS and iPod accessories, mp3 players and accessories) and PointMobl (Wireless Phone Accessories) as well its own RadioShack brand for batteries and power, and tools and parts for the DIY and hobby segments.

RadioShack’s retail network includes approximately 4,700 company-operated stores in the United States and Mexico, 1,500 wireless phone centers in the United States and more than 1,100 dealer and franchise locations worldwide.