hybris Enables Digital Content Providers to Create High-Value, On-going Relationships with Customers

hybris, the top-rated provider of omni-channel commerce software, today further strengthened its position of offering the most agile, most modern commerce platform by announcing important new features that empower publishers of books, magazines, games and software, as well as other service providers, to sell more digital goods, content and services online.

A host of new enhancements to hybris Commerce Suite, purpose-built to support the sale of non-physical products, enables online sellers to offer a variety of flexible recurring pricing models. In addition, merchandisers can easily construct complex bundles of products, with sophisticated rule-based discounts, and give their customers the power to create their own packages with a modern guided-selling user experience.

For all publishers of digital goods and content, the result is higher conversion rates, higher average order value, higher lifetime customer value, a recurring revenue stream and much better ability to monetize their long tail of previously issued products.

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